I fucking hate this minimalist design trend more than it is probably reasonable to hate an aesthetic. It's got the personality of unfinished drywall.
this post was submitted on 20 Nov 2024
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Honestly I think unfinished drywall has more personality. It’s utilitarian and rough around the edges, without the shiny surface veneer.
That new Jaguar logo is like somebody took a beautiful old house full of exposed brick and wood work and put a coating of white paint over everything.
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The younger generation barely reads let alone reads cursive. This is next generation marketing you aren't the audience I imagine.
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Better:
- Revolut (though a fintech company named after a revolution lacking the charge at the end is still moronic in several ways)
- airbnb (from awful to meh)
- Spotify (same)
Worse:
- Pinterest (original fit the platform and what it is/was pretty much perfectly. Current is meh)
- eBay (both are bad IMO, but at least the original was bad in a playful and eye-catching way. The new one is just more meh
- Burberry (the stag was notable and signalled a history of old-fashioned quality that's suitably rugged. The new one is meh AND insecure about people knowing which London they're from)
- Rimova (yet another fashion brand apparently afraid of being noticed
- DF (from one of the best and most fashion-appropriate logos to an absolute eyesore and kerning nightmare that invites vandalism)
- Jaguar (From absolutely iconic and great in every way to even uglier than the new DF one. I hope whomever came up with that got both fired and beaten and I'm a pacifist.)
The rest just go from meh to slightly different meh 🤷
I liked the old aibnb one.
Microsoft went from "boring with a bit of attitude" to just plain boring
DF gets points dedacted for missing the ü dots on both, looks absolutely stupid to a german speaker
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All these minimalist labels save .0005¢ every time they’re printed, probably even more on promo booths, banners, and the like.
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Those old fashion logos are actually sick. Concerning that an industry that sells style would make these their logos.
Except eBay, that was always trash.
I wonder how much correlation there is between logo blandification and being owned by giant corporations.
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"We're a tech company now!" logo
Top looks like it belongs on a nice sports car.
Bottom looks like you can find it on a new Multipla.
That font is awful. The G looks completely unrelated to any of the other letters.
The G looks completely unrelated to any of the other letters.
I see this, since half of the letters appear to be uppercase, and the other half lowercase:
JaGUar
Yeah, I see that, too, but at least everything else is all smooth curves. The hard angle on the g makes it stick out as super different.
JaGUar
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Bottom text looks like it belongs on some short-lived product for flavoring water or a gas station energy drink.
No, the Multipla deserves better.
Somewhere in Jaguar HQ, a marketing firm convinced the CxO suite that the most pressing problem facing the company was that the logo was wrong. So, in the interests of the shareholders they write off the goodwill value of the existing brand and dump millions of euro into this.
Hah don't worry, the existing brand is utterly fucked now. One of the worst, most unreliable and badly made cars on the market
One of the worst, most unreliable and badly made cars on the market
But enough about Tesla.
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But who cares?
Sure, the idiots at jaguar are flushing their brand, but who cares?!? It's their shit pile to destroy, after all...
It is more that there's a grift happening. What's the odds that theres a tenuous conflict of interest here with the various business and executives concerned? It's a small cub and everyone scratches each other backs.
I love how the new logo could be literally done in less than a minute on fucking microsoft office. They didn't even bother with a cool looking font, just generic curvy shit
I'm sure they spent an unreasonable amount of time getting that ugly font look just right.
It cost at last 50 million in a fancy name designer fees.
You were supposed to remove the text...
JOGUOR
Could JOGUOR become the new KN?
It takes a heroic amount of cocaine to make something so devoid of taste and see it through.
I dont understand modern logos principles. How tf is that recognizable. Also animals are fun. Stop getting rid of animals from icons.
Changing things for sake of changing things. Like Microsoft with every moronic "update".
Tata cat.
Insiders might get it.
rimshot
JaGUar
JaGUar
I too am something of a joguar
They kindly did the needful with the logo.