Awh hell nah, no more JAAAAAAAAAAG :(
this post was submitted on 20 Nov 2024
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Skoda have done something similar with their latest offering. No Skoda badge, no radiator grill. Just SKODA in a boring font.
Jaguaren't
The font is ugly.
They're trying to impress investors with 'serious' design, not stand out with a unique one
>New logo is soulless slop
Every single company
Makes it easier to forget them and not being able to keep them apart. That's really great for us. Less ads in our brains.
I read this as joguar when I first scrolled by.
I hate these new logos these corporations make, the old jaguar logo looked like power the new one looks like some weird startup.
/uj Technically this is their new logo:
J a G U a r is just their new typeface (I think that’s the name?); and apparently/allegedly is to make the pronunciation closer to UK English, rather than American.
Either way, though - it’s still..
/j
..pReTtY fArKiN’ sToOoPiD.
You spell stoopid with three O"s. Maybe your the stoopid,
I would have guessed that was a Puma logo.
You're making that up.
Slazenger
Their logo doesn't have a jaguar and their car commercial doesn't have any cars. Fuck it, whatever
They went from luxury car company to mediocre smartphone brand
JaGUar
Wow, they really took their logo from sexy, fast and expensive looking, to looking like an over priced soft drink?
That's impressive, haha.
It looks like an off brand sportswear shirt you'd find on an African market.
GUys I'm from ~~2040~~ 2035, here's Microsoft's logo
MS corporate comms army did a sik job getting across those inscrutable monolith vibes, I bet when it launched they all clapped (even though clapping is in performance reviews)
BONUS: heres Amazon, Faceberg and Nvideo too (yay diversity)
spoiler
We've gone full circle again
You're all making fun of it but this new style did exactly what it intended to do. Everyone is talking about them now.
Yeah, for a whole 2 hours, until everyone moves on to bitch about the next thing and then Jaguar are stuck with the shitty new logo no-one recognises for long after that.
If only they sold stuff that the people talking about it could afford in the first place, maybe that'd boost their sales.
I would have failed every design class I took in college if I submitted that. Why such wide kerning? Why lower case but upper G? Why so round? Why so completely unreadable at a distance because of micro serifs? There isn't one good design element in this.
It’s not joguor?
It might just be depending on how far away you are
I think they want people to focus on the "agua" and the j and r are just little accents on it like its word art rather than a logo. Like, I literally picture the marketing weirdos at the meeting going off like this.
The "a" is the worst part for me. You can't see those little stubbs at a distance. So it reads JoGuor at a distance. They didn't just fail to create a good logo, they failed to preserve the name. One bit of advice I always give is "imagine this logo on the back of a golf card or a Pride brochure. If the logo isn't crisp and readable in black and white in a 1/2 inch square then it sucks." This design fails that test. Not just because of the messed up "a" but the wide spacing makes those unreadable "a"s even smaller than if the letters weren't so widely spaced.
It doesn't say "car" at all either; no elegance or prestige. The old logo was sexy. New one looks like a logo for bottled water or something.
Edit: it's like going from James Bond to Austin Powers.
Austin Powers has style. Crazy 60s style but style.
Ya, I wanted to use a bland spy but there aren't any-- I was going to use the Spy vs Spy guys because they are the most generic-looking, but ultimately I kept Powers because while he is stylish and fun, he is also really immature and the logo looks immature to me.
I fucking hate this minimalist design trend more than it is probably reasonable to hate an aesthetic. It's got the personality of unfinished drywall.
Honestly I think unfinished drywall has more personality. It’s utilitarian and rough around the edges, without the shiny surface veneer.
That new Jaguar logo is like somebody took a beautiful old house full of exposed brick and wood work and put a coating of white paint over everything.
It should be those puprple and yellows of Corporate Memphis
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What's the reasoning behind? Or just a trend?
I think it's just a long-running trend across many different companies towards simplification. Here's the Apple logo for example:
Slightly misleading without showing the color, only slightly though
Spotify and EBay made the right choices here, the new logos are way better.
It is subjective, I like the old eBay logo more, but dislike the old Airbnb one.
Well, they certainly fin in better with all the others.
All these minimalist labels save .0005¢ every time they’re printed, probably even more on promo booths, banners, and the like.
Aaaah then indeed that makes sense (and this is not ironic).
Oh, I wasn’t being entirely serious, though there is an element of truth to it. It probably is a measurable cost savings over the scale of the business.
I still think these unremarkable corporate logos are boring AF. Just makes them visually soulless along with just being corporate soulless.
I completly agree these logos are boring. The brand lost so much character and flare.
However I totally see "cost less" as one of the reason why these changes were pushed (especially for clothing brands).
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