this post was submitted on 29 Nov 2023
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Elon Musk pushed back on advertisers boycotting X over antisemitism and other hate speech on the platform formerly known as Twitter during the 2023 DealBook Summit in New York on Wednesday.

What he's saying: "If somebody's gonna try to blackmail me with advertising? Blackmail me with money? Go f**k yourself." Musk said. "Don't advertise."

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[–] SexyTimeSasquatch@lemmy.world 217 points 11 months ago (1 children)
[–] eestileib@sh.itjust.works 34 points 11 months ago (1 children)

He knows they will be back. They're only pausing buys.

Big companies all claimed they wouldn't donate to J6 insurrectionists... that lasted about three months before the bribes started again.

[–] assassin_aragorn@lemmy.world 24 points 11 months ago (3 children)

It's actually been more than just pausing ads. There was a news story yesterday that a number of the big names have stopped using Twitter entirely since pausing too.

Twitter needs ad money, but it also needs these companies. If they stop using it to contact customers and make announcements, the appeal of Twitter falls heavily.

[–] eestileib@sh.itjust.works 14 points 11 months ago

We'll see how long it lasts.

I believed the corporations when they said they'd cut off Josh Hawley and Ted Cruz. Nope, all bullshit.

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[–] Zombiepirate@lemmy.world 140 points 11 months ago* (last edited 11 months ago) (3 children)

LMAO! Not buying your shitty product isn't blackmail, drama queen.

Or am I blackmailing McDonald's by not eating their burgers?

[–] Simulation6@sopuli.xyz 39 points 11 months ago

I have been boycotting Rolls Royce and Lear Jets for years and I thought I was just poor.

[–] captainlezbian@lemmy.world 28 points 11 months ago (4 children)

I’m blackmailing the meat industry

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[–] Daft_ish@lemmy.world 10 points 11 months ago (1 children)

Quit blackmailing me by not buying my pristine pubes.

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[–] AllonzeeLV@lemmy.world 86 points 11 months ago* (last edited 11 months ago) (2 children)

Just as with Donald Trump or America's other high profile narcissistic capitalists, Musk's shadow over society is entirely driven by the attention he is given. They DO NOT CARE what kind of attention it is. Clearly.

Stop following Xitter links. Stop regurgitating his idiotic vitriol of the day. Stop giving him oxygen.

Report on what his companies do or fail to do, report his business failures on objective terms. if you haven't realized by now, the nonsense he says is nothing but self-hype or in this case shock/outrage bait.

[–] jantin@lemmy.world 54 points 11 months ago (1 children)

With one notable exception: report, inform and spread news about Swedish metalworker union strike against Tesla.

[–] AllonzeeLV@lemmy.world 20 points 11 months ago* (last edited 11 months ago)

Just as with Trump when he was in office, the right thing to do is report on actions, not their baiting words.

Your example falls under that. How is his company actually parcipating, not participating, undermining, etc union negotiations? Thats legit. Hypothetically reporting on Elon xeeting "fuck unions herp derp im edgy!" during said negotiations is a bad idea on the other hand.

[–] assassin_aragorn@lemmy.world 15 points 11 months ago (2 children)

While I agree with the sentiment, he's only in deep shit right now because people talked about his antisemitic remarks. I think it's good to continue reporting on his idiotic vitriol as much as possible, because it's actively hurting him.

[–] triclops6@lemmy.ca 10 points 11 months ago

This. And also it makes the markets think twice about providing capital to this psychopath for future endeavors.

Because he's such a breathtaking narcissist, he's the front face of his companies, and that face is decaying in real time and the markets are reacting BECAUSE it's in zeitgeist to talk about it

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[–] Daft_ish@lemmy.world 80 points 11 months ago* (last edited 11 months ago) (5 children)

Brilliant move from Elon. By telling his advertisers to get fucked he shows he is bad ass and being bad ass is smart.

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[–] GrammatonCleric@lemmy.world 71 points 11 months ago (1 children)
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[–] PrincessLeiasCat@sh.itjust.works 69 points 11 months ago (6 children)

"I have no problem being hated," Musk said, emphasizing that the trip was planned before his controversial post on X.

Grimes still doesn’t want you back, dude.

"What this advertising boycott is going to do [is] to kill [X]. The whole world will know that those advertisers killed the company and we will document it in great detail."

Spoken exactly like the person who doesn’t care if they’re hated or not. “I WILL DOCUMENT YOUR TRANSGRESSIONS IN GREAT DETAIL!!”

[–] pivot_root@lemmy.world 28 points 11 months ago* (last edited 11 months ago) (1 children)

"What this advertising boycott is going to do [is] to kill [X]. The whole world will know that those advertisers killed the company and we will document it in great detail."

I, too, prefer making other people the scapegoat to avoid letting myself feel any personal responsibility over my actions.

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[–] finkrat@lemmy.world 19 points 11 months ago (4 children)

He wants Twitter dead, he never wanted the company and he's stuck with it and is basically doing the most above board sabotage of the company he can get away with.

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[–] Wodge@lemmy.world 17 points 11 months ago

"I WILL WATCH THAT DOCUMENTARY AND LAUGH EVERY TIME I SEE YOU GETTING SADDER AND SADDER AT YOUR FAILING BUSINESS WHICH IS ENTIRELY YOUR FAULT MR MUSK, YOU SMELLY CARROT OF A MAN"

Is how I'd respond to that.

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[–] elgordio@kbin.social 60 points 11 months ago (3 children)

From the NYT reporting

Although Mr. Musk acknowledged that an extended boycott could bankrupt X, he suggested that the public would blame the brands rather than him for its collapse.

lol, yeah, sure.

[–] MagicShel@programming.dev 26 points 11 months ago

The word he's looking for is "thank." As in I'd like to thank the brands not advertising on Twitter. Not just the ones that withdrew their current ad campaigns, but also and especially the brands that never advertised there. I'm glad he's documenting them because I can't be arsed to keep a list.

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[–] DarkMessiah@lemmy.world 58 points 11 months ago (2 children)

That’s… kinda pathetic, actually. He’s acting like a literal child. “I didn’t want the cookie anyways!”

I would laugh at the absurdity if he wasn’t in charge of a major communications network.

It’s kind of inspiring, really. A guy with the mental age of myself when I was a teenage edge-overlord can “effectively” run a massive social media website. I really can do anything! I mean, I could if I had an emeralds mine from my papa, but still!

[–] zeppo@lemmy.world 19 points 11 months ago

Oh, but he does want it. At the same time he’s whining about how they’ll “kill X” and threatening to document it and tell the world what a victim he is.

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[–] if_only@sh.itjust.works 44 points 11 months ago (2 children)

Someone should run an ad for mastodon there.

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[–] Stern@lemmy.world 40 points 11 months ago (3 children)

tfw you no longer need adblock on twitter because no one will advertise there

elons a genius /s

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[–] Nougat@kbin.social 30 points 11 months ago (1 children)

"What this advertising boycott is going to do [is] to kill [X]. The whole world will know that those advertisers killed the company and we will document it in great detail."

The whole world has been watching Musk single-handedly tank the company since he acquired it.

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[–] spittingimage@lemmy.world 26 points 11 months ago (3 children)

It's like watching a dude punch himself in the dick, over and over. Eventually you stop laughing and watch in horrified fascination to see how much he can take before he keels over.

[–] MagicShel@programming.dev 15 points 11 months ago

I'm rooting for him. I think he can take a lot more dick punches. Keep it up, Elon. You can win! Or whatever the fuck he's trying to do.

[–] stopthatgirl7@kbin.social 12 points 11 months ago

That's basically where I am with Musk, honestly.

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[–] AbidanYre@lemmy.world 25 points 11 months ago

"Those grapes look sour anyway."

  • Elon
[–] SeaJ@lemm.ee 24 points 11 months ago (3 children)

Just follow his directions: don't advertise.

Also don't visit. Why would you?

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[–] QuentinCallaghan@sopuli.xyz 23 points 11 months ago

So Musk is fine with the boycotting advertisers using their own free speech to boycott Twitter? Okay.

[–] aarRJaay@lemmy.world 23 points 11 months ago (1 children)

That's not the behaviour of a adult, that's also not the behaviour of someone in charge of a company I want to give any of my time to and certainly not the behaviour of someone who should be in charge of this Internet bank thing he wants X to become.

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[–] Pons_Aelius@kbin.social 22 points 11 months ago (8 children)

Musk reminds me of Charlie Sheen in the midst of his coke fueled Tiger Blood rants. He is unhinged, we are watching him meltdown in real time.

Imagine being the head of advertising at Twitter and hearing your boss say this.

[–] homesweethomeMrL@lemmy.world 12 points 11 months ago (1 children)

Exactly, his “graveyards are full of my enemies” batshit rant reminded me exactly of “strafing runs in my underwear”. Dude’s fucking gakked to the gills or whatever’s stupider and worse than coke.

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[–] partial_accumen@lemmy.world 21 points 11 months ago (2 children)

"What this advertising boycott is going to do [is] to kill [X]. The whole world will know that those advertisers killed the company and we will document it in great detail." -Musk

Who would have thought that a company stopping advertising on an internet platform would actually be some of the greatest advertising?

[–] zeppo@lemmy.world 11 points 11 months ago* (last edited 11 months ago) (2 children)

What a ridiculous thing ~~to~~ for Musk to say. He clearly can’t handle being wrong or to blame. These companies are not under any obligation to advertise and support him or his business. His job is supposed to be to provide a platform where they want their ads to be seen, and failing do that, he’s acting like a victim instead.

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[–] modifier@lemmy.ca 21 points 11 months ago

Fuck you too

-The Free Market

[–] assassin_aragorn@lemmy.world 18 points 11 months ago (1 children)

Hey who's turn was it to bring the popcorn?

[–] hansl@lemmy.world 14 points 11 months ago

If you’re asking, it’s your turn.

[–] rtxn@lemmy.world 18 points 11 months ago

It would've shocked me if he had shown any amount of maturity or integrity. Fucking regressed edgy pre-teen.

[–] arc@lemm.ee 17 points 11 months ago* (last edited 11 months ago) (1 children)

Musk acted stranger in that interview than even his default setting. It looks like he's on something. If I were a shareholder in one of his companies I'd be wondering if he's about to have to check into rehab and/or the funny farm.

Anyway regarding his comments, telling the companies that are the lifeblood of Twitter to go f themselves is very brave. In the British understated sense meaning of "very brave", i.e. suicidally dumb.

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[–] Hubi@feddit.de 16 points 11 months ago

I see he's going for the diplomatic route

[–] Snapz@lemmy.world 15 points 11 months ago

Little divorced boy with a pocket full of bloody emeralds.

[–] middlemanSI@lemmy.world 14 points 11 months ago

You can make it Elon, after all, you are one of them geniuses...

[–] Kase@lemmy.world 13 points 11 months ago
[–] Pons_Aelius@kbin.social 10 points 11 months ago

Never thought I would see someone try pick up artists negging as a business strategy.

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