this post was submitted on 19 Apr 2023
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Looks like even more brands are going to vanish from Twitter soon. (aus.social)
submitted 2 years ago by ajsadauskas@aus.social to c/fediverse@lemmy.ml
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Looks like even more brands are going to vanish from Twitter soon.

One of Twitter's big advantages over Mastodon for brands and advertisers was that it was supported by a range of social media and ad management tools.

Not anymore!

Via Mashable:

"Microsoft is going to drop Twitter from its Microsoft Advertising plan next week, according to the company.

"Users will no longer be able to access their Twitter account through its Digital Marketing Center's social media management tool, according to Microsoft. Users will also no longer be able to schedule, create, or manage tweets or tweet drafts. In addition, users won't be able to view their past tweets and engagement on the Microsoft Advertising platform."

https://mashable.com/article/microsoft-drops-twitter-from-advertising-platform

#TWITTER #TwitterMigration #Fediverse #Elon #ElonMusk #Microsoft @fediverse @technology

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[–] comfy@lemmy.ml 9 points 2 years ago* (last edited 2 years ago) (3 children)

Reputation risk has often been emphasised (in my experience) within companies.

Twitter is now seeing mass exoduses, shutting out organizations on the CEO's whim, and (while I'm not sure how mainstream this is) being associated with USA right-wing politics. I thought Zucker's Cambridge Analytica scandal was the best we'd get, but this is a rapid total implosion event. In my privileged position of never liking twitter, I would call it beautiful. But most might prefer 'train-wreck'.

So yeah, we might see a point where being associated with Twitter becomes not just a waste of time but actively harmful to a company and catching journalistic/consumer flak.

[–] pingveno@lemmy.ml 6 points 2 years ago (1 children)

In my privileged position of never liking twitter, I would call it beautiful.

I'm not feeling any pain from Twitter falling apart either, but there are communities that have been built around Twitter that will suffer. Journalism is one, but that may be for the better given that Twitter warps quality journalism. I'm more concerned with other communities like Black Twitter that could suffer even if they are able to make a migration to Mastodon.

[–] comfy@lemmy.ml 3 points 2 years ago

I see what you mean. I have seen communities migrate platforms, both successfully or with issues, and a slow sinking ship in a decentralized community (e.g. #BlackTwitter), where the large move of people probably won't happen suddenly like with a deplatforming, feels like it will be an uncomfortable slow split.

But, like you said with journalism, I sincerely think that they would benefit from the move, or even a split. Twitter is that bad.

[–] sexy_peach@feddit.de 3 points 2 years ago

100% agree, I stand on the sidelines, smiling.

[–] nickapos@lemmy.ml 3 points 2 years ago

Musk wants to remake Twitter in the image of WeChat. He is counting on the majority of users still sticking around and he will probably get his wish. He is not really planning to make money from legacy twitter model, he is planning to own the transactional data and private interactions of about 300mil people. That is his plan, everything else is just an excuse

[–] comfy@lemmy.ml 8 points 2 years ago* (last edited 2 years ago) (1 children)

Given the context of this post (Fediverse), I'm morbidly curious to see how many simply don't move to another microblogging platform, like Mastodon. The early Fedi users actively valued the lack of commercialism and popularity-seeking. And I too hope these annoying and harmful things don't find a home there. There will be brands who try, and being so used to the paradigm of twitter and the mainstream, get pushed away, but I think most won't even try.

[–] ajsadauskas@aus.social 5 points 2 years ago (1 children)

@comfy Because of Elon's API pricing decision, a lot of the tools that businesses use to manage their social media accounts are likely to drop Twitter support.

Obviously, the marketing, sales, and customer support staff at companies and organisations that use Twitter aren't engaging with it through the consumer UI. They're using something like Buffer, or Microsoft's ad management tool.

In turn, a lot of brands will find that their tools no longer let them update Twitter, and will stop updating Twitter.

As I mentioned in a post elsewhere (https://aus.social/@ajsadauskas/110228344896093467 ), at the same time, many of these same tools (such as Buffer) are (or have) added Mastodon support.

That support doesn't guarantee that those organisations will set up Mastodon accounts. But it definitely makes it easier to post to the Fediverse.

[–] comfy@lemmy.ml 3 points 2 years ago

That's a good point, those tools would make it easy enough to post and helps add the Fediverse into their view.

I hadn't realised those social media management tools were also impacted with the API outages, so maybe more and more will be looking towards the competitors, and it seems like Mastodon has finally managed to become a big fish.

[–] luciedigitalni@aus.social 5 points 2 years ago (1 children)

@ajsadauskas @fediverse @technology which raises the question of when such tools will start supporting Mastodon. Maybe some already are?

[–] ajsadauskas@aus.social 7 points 2 years ago (1 children)

@luciedigitalni @fediverse @technology Great question.

It looks like Buffer already supports Mastodon: https://buffer.com/resources/mastodon-scheduling/

SocialBU also supports Mastodon: https://socialbu.com/mastodon

Hootsuite doesn't appear to yet, but they do have a blog up about why everyone is going to Mastodon, so I'd imagine they're working on it: https://blog.hootsuite.com/what-is-mastodon/

Seenly says: "The ability to schedule Mastodon posts is under development and will arrive early in 2023 to the platform!"

https://seenly.io/scheduling-tools-for-mastodon/

Any tools that integrate with Buffer, such as CoSchedule, potentially support posting to Mastodon: https://coschedule.com/announcements/buffer-integration-updates-seamlessly-sync-social-messages-from-buffer-to-coschedule

And the biggie is WordPress, which has an official plugin: https://techcrunch.com/2023/03/13/wordpress-com-owner-automattic-acquires-an-activitypub-plugin-so-blogs-can-join-the-fediverse/

I'm guessing a lot more platforms and tools are likely to add Mastodon support over the next six months.

[–] aka_quant_noir@cinematheque.social 4 points 2 years ago

@ajsadauskas @fediverse @technology

When every platform becomes a walled garden and every API comes at a very high cost among competing platforms, what is the argument for having an internet with those platforms in it? Asking for all my friends.

[–] KelsonV@lemmy.ml 1 points 2 years ago

I'm reminded of the phrase about someone who knows the price of everything and the value of nothing, except he doesn't seem to have any sense for effective price points either.

Or maybe he does -- I still can't make up my mind as to where his Twitter approach falls on the malice/incompetence spectrum.

[–] zakiuem@lemmy.ml 1 points 2 years ago (2 children)

Microsoft has a Mastodon instance. I forgot to remember the name.

[–] AfGandalfistan@fosstodon.org 2 points 2 years ago (1 children)

@zakiuem
@ajsadauskas
great than I can block it!

[–] comfy@lemmy.ml 1 points 2 years ago

heh, I would be surprised if there isn't already a blocklist for companies like M$

[–] Lats@aus.social 1 points 2 years ago

@zakiuem @ajsadauskas if it is the one I found then the last post seems to be 2 years ago.

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