this post was submitted on 19 Apr 2023
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Looks like even more brands are going to vanish from Twitter soon. (aus.social)
submitted 2 years ago by ajsadauskas@aus.social to c/fediverse@lemmy.ml
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Looks like even more brands are going to vanish from Twitter soon.

One of Twitter's big advantages over Mastodon for brands and advertisers was that it was supported by a range of social media and ad management tools.

Not anymore!

Via Mashable:

"Microsoft is going to drop Twitter from its Microsoft Advertising plan next week, according to the company.

"Users will no longer be able to access their Twitter account through its Digital Marketing Center's social media management tool, according to Microsoft. Users will also no longer be able to schedule, create, or manage tweets or tweet drafts. In addition, users won't be able to view their past tweets and engagement on the Microsoft Advertising platform."

https://mashable.com/article/microsoft-drops-twitter-from-advertising-platform

#TWITTER #TwitterMigration #Fediverse #Elon #ElonMusk #Microsoft @fediverse @technology

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[–] luciedigitalni@aus.social 5 points 2 years ago (1 children)

@ajsadauskas @fediverse @technology which raises the question of when such tools will start supporting Mastodon. Maybe some already are?

[–] ajsadauskas@aus.social 7 points 2 years ago (1 children)

@luciedigitalni @fediverse @technology Great question.

It looks like Buffer already supports Mastodon: https://buffer.com/resources/mastodon-scheduling/

SocialBU also supports Mastodon: https://socialbu.com/mastodon

Hootsuite doesn't appear to yet, but they do have a blog up about why everyone is going to Mastodon, so I'd imagine they're working on it: https://blog.hootsuite.com/what-is-mastodon/

Seenly says: "The ability to schedule Mastodon posts is under development and will arrive early in 2023 to the platform!"

https://seenly.io/scheduling-tools-for-mastodon/

Any tools that integrate with Buffer, such as CoSchedule, potentially support posting to Mastodon: https://coschedule.com/announcements/buffer-integration-updates-seamlessly-sync-social-messages-from-buffer-to-coschedule

And the biggie is WordPress, which has an official plugin: https://techcrunch.com/2023/03/13/wordpress-com-owner-automattic-acquires-an-activitypub-plugin-so-blogs-can-join-the-fediverse/

I'm guessing a lot more platforms and tools are likely to add Mastodon support over the next six months.