this post was submitted on 19 Apr 2023
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Looks like even more brands are going to vanish from Twitter soon. (aus.social)
submitted 2 years ago by ajsadauskas@aus.social to c/fediverse@lemmy.ml
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Looks like even more brands are going to vanish from Twitter soon.

One of Twitter's big advantages over Mastodon for brands and advertisers was that it was supported by a range of social media and ad management tools.

Not anymore!

Via Mashable:

"Microsoft is going to drop Twitter from its Microsoft Advertising plan next week, according to the company.

"Users will no longer be able to access their Twitter account through its Digital Marketing Center's social media management tool, according to Microsoft. Users will also no longer be able to schedule, create, or manage tweets or tweet drafts. In addition, users won't be able to view their past tweets and engagement on the Microsoft Advertising platform."

https://mashable.com/article/microsoft-drops-twitter-from-advertising-platform

#TWITTER #TwitterMigration #Fediverse #Elon #ElonMusk #Microsoft @fediverse @technology

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[–] comfy@lemmy.ml 9 points 2 years ago* (last edited 2 years ago) (3 children)

Reputation risk has often been emphasised (in my experience) within companies.

Twitter is now seeing mass exoduses, shutting out organizations on the CEO's whim, and (while I'm not sure how mainstream this is) being associated with USA right-wing politics. I thought Zucker's Cambridge Analytica scandal was the best we'd get, but this is a rapid total implosion event. In my privileged position of never liking twitter, I would call it beautiful. But most might prefer 'train-wreck'.

So yeah, we might see a point where being associated with Twitter becomes not just a waste of time but actively harmful to a company and catching journalistic/consumer flak.

[–] pingveno@lemmy.ml 6 points 2 years ago (1 children)

In my privileged position of never liking twitter, I would call it beautiful.

I'm not feeling any pain from Twitter falling apart either, but there are communities that have been built around Twitter that will suffer. Journalism is one, but that may be for the better given that Twitter warps quality journalism. I'm more concerned with other communities like Black Twitter that could suffer even if they are able to make a migration to Mastodon.

[–] comfy@lemmy.ml 3 points 2 years ago

I see what you mean. I have seen communities migrate platforms, both successfully or with issues, and a slow sinking ship in a decentralized community (e.g. #BlackTwitter), where the large move of people probably won't happen suddenly like with a deplatforming, feels like it will be an uncomfortable slow split.

But, like you said with journalism, I sincerely think that they would benefit from the move, or even a split. Twitter is that bad.

[–] sexy_peach@feddit.de 3 points 2 years ago

100% agree, I stand on the sidelines, smiling.

[–] nickapos@lemmy.ml 3 points 2 years ago

Musk wants to remake Twitter in the image of WeChat. He is counting on the majority of users still sticking around and he will probably get his wish. He is not really planning to make money from legacy twitter model, he is planning to own the transactional data and private interactions of about 300mil people. That is his plan, everything else is just an excuse