this post was submitted on 19 Apr 2023
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Looks like even more brands are going to vanish from Twitter soon. (aus.social)
submitted 1 year ago by ajsadauskas@aus.social to c/fediverse@lemmy.ml
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Looks like even more brands are going to vanish from Twitter soon.

One of Twitter's big advantages over Mastodon for brands and advertisers was that it was supported by a range of social media and ad management tools.

Not anymore!

Via Mashable:

"Microsoft is going to drop Twitter from its Microsoft Advertising plan next week, according to the company.

"Users will no longer be able to access their Twitter account through its Digital Marketing Center's social media management tool, according to Microsoft. Users will also no longer be able to schedule, create, or manage tweets or tweet drafts. In addition, users won't be able to view their past tweets and engagement on the Microsoft Advertising platform."

https://mashable.com/article/microsoft-drops-twitter-from-advertising-platform

#TWITTER #TwitterMigration #Fediverse #Elon #ElonMusk #Microsoft @fediverse @technology

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[–] comfy@lemmy.ml 3 points 1 year ago

That's a good point, those tools would make it easy enough to post and helps add the Fediverse into their view.

I hadn't realised those social media management tools were also impacted with the API outages, so maybe more and more will be looking towards the competitors, and it seems like Mastodon has finally managed to become a big fish.