this post was submitted on 05 Oct 2024
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Toyota Motor Corp., will refocus DEI programs and halt sponsorship of LGBTQ events, citing “a highly politicized discussion” around corporate commitments to diversity, equity and inclusion.

The Japanese carmaker told employees it will also end participation in notable rankings by LGBTQ advocacy group the Human Rights Campaign and other corporate culture surveys. The company will “narrow our community activities to align with STEM education and workforce readiness,” it said in a memo Thursday to its 50,000 US employees and 1,500 dealers.

The note comes a week after anti-DEI activist Robby Starbuck started a social media campaign against the company, calling for customer boycotts because of its support for LGBTQ events and other initiatives. Toyota said at the time that the LGBTQ programs targeted were led by employee groups, not the company directly.

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[–] Nightwingdragon@lemmy.world 54 points 1 month ago (2 children)

Well, I know my next vehicle won't be a Toyota

[–] EmpathicVagrant@lemmy.world 26 points 1 month ago (2 children)

Oh the company that donated 3x as much as the second biggest donor to the insurrection folks? They’ve been on my ‘never buy’ list ever since.

[–] ravhall@discuss.online 9 points 1 month ago (2 children)

Realistically you’d only have to buy one anyway, then drive it for 500k miles.

[–] Omegamanthethird@lemmy.world 11 points 1 month ago* (last edited 1 month ago)

Can confirm. They're dependable. According to the Goods Unite Us app, 55% of their political donations are to Republicans.

Some others according to the app:

GMC: 54% R
Ford: 51% R
Tesla: 51% D
Hyundai: 75% D
Nissan: 83% D
Dodge: 86% D
Jeep: 86% D
Honda: 90% D

Edit: I wonder how much of that is influencing primaries. Like, is Musk pumping money into getting the most moderate option in a blue area?

[–] EmpathicVagrant@lemmy.world 6 points 1 month ago (1 children)

Eh i only ever buy used anyway so it’s not like I’m paying them but the brand makes my skin crawl these days.

[–] ravhall@discuss.online 6 points 1 month ago

What car brand doesn’t?

[–] NoneOfUrBusiness@fedia.io 6 points 1 month ago (1 children)

Wait Toyota denotes to Republicans? Aren't they Japanese?

[–] Gerudo@lemm.ee 7 points 1 month ago

It could be Toyota North America as a separate entity from Toyota proper.

[–] vividspecter@lemm.ee 4 points 1 month ago

They also lobbied against emissions standards in Australia and have been dragging their feet on EVs for years.

[–] watson387@sopuli.xyz 50 points 1 month ago (1 children)

The fact that this "Robby Starbuck" shitbag has any type of power over anything is fucking disgusting.

[–] UnderpantsWeevil@lemmy.world 31 points 1 month ago

He's a cat's paw for conservative activists. Specifically, he's close friends with Bill Ackman, a hedge fund manager with too much free time and a chip on his shoulder, who has made "anti-DEI" a focus of his investment strategy.

Robby whines about DEI, Ackman starts moving money to put downward pressure on the stock, people get scared, and Ackman looks like an investment guru for effectively manipulating the price of securities.

[–] eestileib@sh.itjust.works 45 points 1 month ago

Fuck you Toyota. The highly politicized discussion is exactly why those groups are needed.

[–] Deceptichum@quokk.au 40 points 1 month ago (1 children)

One rando gets online for a week and they decide to fuck over millions.

Fuck Toyota, will never buy one and will tell everyone I know not too.

[–] UnderpantsWeevil@lemmy.world 5 points 1 month ago

This is, unfortunately, much bigger than one guy one the internet in the last week. We've been hapless bystanders in the Culture War for... centuries.

[–] Hobbes_Dent@lemmy.world 30 points 1 month ago (2 children)

Customer boycotts you say? An anti-DEI activist calls for a boycott and you acquiesce?

Guess who’s boycotting now.

[–] Viper_NZ@lemmy.nz 8 points 1 month ago

Toyota were already in my shit list because of their anti electrification lobbying and awful EVs.

This has killed any positive feelings I had left for the company.

[–] Randomgal@lemmy.ca 2 points 1 month ago

Don't bother. This was just an excuse.

[–] rickyrigatoni@lemm.ee 30 points 1 month ago

Oh. I thought attacks meant bombing a dealership. Not whining like a little bitch on the internet. Shitass coward car company.

[–] tiefling@lemmy.blahaj.zone 25 points 1 month ago (1 children)

Proof that rainbow capitalism has always and will forever be about money. They don't actually give a fuck about human rights

[–] skeezix@lemmy.world 5 points 1 month ago

Yup, same as sustainability capitalism and environmental capitalism.

[–] homesweethomeMrL@lemmy.world 22 points 1 month ago

Toyota does dumb things sometimes. This is one of those times.

[–] twig@lemmy.dbzer0.com 21 points 1 month ago

I really resent the framing of organized bigotry as "activism."

[–] Myxomatosis@lemmy.world 14 points 1 month ago (1 children)

Robby is just another right wing weirdo.

[–] vaultdweller013@sh.itjust.works 8 points 1 month ago

Fucken damnit it looks like that fucken musk photo.

[–] bzarb8ni@lemm.ee 13 points 1 month ago

Pandering to fascists... Not a good look.

[–] pineapplelover@lemm.ee 2 points 1 month ago (1 children)

Damn. They make good cars though

[–] UnderpantsWeevil@lemmy.world 3 points 1 month ago

Eh. They've been on the decline. Enshittification comes for us all.

[–] MediaBiasFactChecker@lemmy.world -5 points 1 month ago

Bloomberg - News Source Context (Click to view Full Report)Information for Bloomberg:

MBFC: Left-Center - Credibility: High - Factual Reporting: Mostly Factual - United States of America
Wikipedia about this source

Search topics on Ground.Newshttps://www.bloomberg.com/news/articles/2024-10-03/toyota-curbs-dei-policy-after-activist-attack-over-lgbtq-support
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