this post was submitted on 20 Dec 2023
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97
Apple to stop selling its latest smartwatches after losing patent case to rival that says 'even the world’s most powerful company must abide by the law' (fortune.com)
submitted 9 months ago by L4s@lemmy.world to c/technology@lemmy.world
8 comments fedilink hide all child comments
 

Apple to stop selling its latest smartwatches after losing patent case to rival that says 'even the world’s most powerful company must abide by the law'::Sales of the Apple Watch Series 9 and Ultra 2 will be halted on the company’s online store on Dec. 21 and at its physical retail locations beginning on Christmas Eve.

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[–] jordanlund@lemmy.world 15 points 9 months ago (1 children)

I wasn't aware that they actually LOST the case, just that it was "disputed". Wow.

Pulse oximeters retail for about $20, they couldn't just settle? Offer them back $10 to $15 per watch sold?

[–] BigBlackBuck@lemmynsfw.com 7 points 9 months ago (1 children)

I believe the company didn’t want to license or settle because they are producing their own smart watch, but I don’t remember where I read that.

[–] lobsticle@lemmy.world 4 points 9 months ago* (last edited 9 months ago) (1 children)

I wonder if they're a publicly traded company. Given the choice between this company trying to compete in the marketplace against Apple versus a guaranteed revenue stream from licensing and royalty fees (and likely a lucrative one at that), I'm pretty sure I know which the shareholders would pick. If this company ends up doing the former and going under, I can just smell the shareholder lawsuit that would ensue.

[–] BigBlackBuck@lemmynsfw.com 3 points 9 months ago

They are public, NASDAQ: MASI

Stock price $116.75, YTD down 20.05%

[–] ImTryingLemmy@lemmy.world 12 points 9 months ago* (last edited 9 months ago) (1 children)

Great marketing in the leadup to Xmas. It worked on me, I wanted to get my wife an apple watch for the holiday and when I saw this news I pulled the trigger instantly.

Nice timing, Apple. You dicks.

[–] LemmyTryThisOut@lemmy.world 1 points 9 months ago

Apple throwing a tantrum as a holiday FOMO marketing scheme. A new low.

[–] Boiglenoight@lemmy.world 9 points 9 months ago (1 children)

Hey, the system worked.

[–] spudwart@spudwart.com 1 points 8 months ago* (last edited 8 months ago)

The cracks have been forming for a while now.

The big megacorps have been infighting. We've been seeing the signs of their implosion from miles away.

Now we see even Titans bleed. Nothing can stop the collapse now.

The question is what will emerge from the ashes?