What are they selling now π
this post was submitted on 20 Nov 2024
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That looks like marketing, let their six-year-old design the logo. Half the letters or lowercase and half are uppercase.
Jaguaren't
>New logo is soulless slop
Every single company
Makes it easier to forget them and not being able to keep them apart. That's really great for us. Less ads in our brains.
The font is ugly.
Awh hell nah, no more JAAAAAAAAAAG :(
Skoda have done something similar with their latest offering. No Skoda badge, no radiator grill. Just SKODA in a boring font.
They're trying to impress investors with 'serious' design, not stand out with a unique one
Nothing says "serious" like mixing upper and lower case letters yet keeping them all the same height, so it looks like a third grader wrote it
/uj Technically this is their new logo:
J a G U a r is just their new typeface (I think thatβs the name?); and apparently/allegedly is to make the pronunciation closer to UK English, rather than American.
Either way, though - itβs still..
/j
..pReTtY fArKiNβ sToOoPiD.
I would have guessed that was a Puma logo.
Slazenger
You're making that up.
You spell stoopid with three O"s. Maybe your the stoopid,
I hate these new logos these corporations make, the old jaguar logo looked like power the new one looks like some weird startup.
I read this as joguar when I first scrolled by.
JaGUar
They went from luxury car company to mediocre smartphone brand
Their logo doesn't have a jaguar and their car commercial doesn't have any cars. Fuck it, whatever
Wow, they really took their logo from sexy, fast and expensive looking, to looking like an over priced soft drink?
That's impressive, haha.
It looks like an off brand sportswear shirt you'd find on an African market.
GUys I'm from ~~2040~~ 2035, here's Microsoft's logo
MS corporate comms army did a sik job getting across those inscrutable monolith vibes, I bet when it launched they all clapped (even though clapping is in performance reviews)
BONUS: heres Amazon, Faceberg and Nvideo too (yay diversity)
spoiler
We've gone full circle again
I would have failed every design class I took in college if I submitted that. Why such wide kerning? Why lower case but upper G? Why so round? Why so completely unreadable at a distance because of micro serifs? There isn't one good design element in this.
Itβs not joguor?
It might just be depending on how far away you are
I think they want people to focus on the "agua" and the j and r are just little accents on it like its word art rather than a logo. Like, I literally picture the marketing weirdos at the meeting going off like this.
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You're all making fun of it but this new style did exactly what it intended to do. Everyone is talking about them now.
Yeah, for a whole 2 hours, until everyone moves on to bitch about the next thing and then Jaguar are stuck with the shitty new logo no-one recognises for long after that.
Why would no one recognize it? Hardly the first time they've changed their logo.
If only they sold stuff that the people talking about it could afford in the first place, maybe that'd boost their sales.
First step is increasing brand recognition. No one will buy if they don't know you exist.
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