this post was submitted on 20 Aug 2024
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Newly appointed Starbucks CEO Brian Niccol won’t be required to relocate to the company’s headquarters in Seattle when he joins the coffee giant next month.

Instead, Starbucks says Niccol can live in his home in Newport Beach, California and commute to Starbucks’ head office 1,000 miles away on a corporate jet, according to the new CEO’s offer letter, which was made public in an SEC filing last week.

In his new role, Niccol, 50, will be paid a base salary of $1.6 million annually and has the opportunity to earn an annual cash bonus that could range from $3.6 million to $7.2 million depending on his performance. He will also be eligible for annual equity awards worth up to $23 million.

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[–] capt_wolf@lemmy.world 119 points 3 months ago

Oh cool, more corporate waste...

[–] ShaggySnacks@lemmy.myserv.one 105 points 3 months ago (1 children)

Brian Niccol "Guess what plebs? I commute over 1,000 miles one way to get the office. If I can do it, so can you. Get your asses into the office, plebs."

[–] NoForwardslashS@sopuli.xyz 20 points 3 months ago (1 children)

Send the corporate jet to pick me up and I will consider it.

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[–] Zaktor@sopuli.xyz 101 points 3 months ago

“It’s becoming increasingly common because we’re still in a competitive labor market,” he explains. “Executives aren’t accepting job offers if flexibility isn’t on the table.”

CEOs of major corporations aren't a "labor market". They're a bunch of narcissists looking for their next hit. They won't accept working conditions that don't favor them because they a) don't need to work and b) their motivation is being a business king and the more ridiculous the package is, the better it feels. It's just a MBA delusion that he has a special brain worth tens of millions of dollars more than promoting some underling. That the market thought 10% of Chipotle's entire value was this guy's special brain is just insanity.

[–] cabron_offsets@lemmy.world 93 points 3 months ago (4 children)

The climate crisis could be solved with probably just a single guillotine.

[–] FuglyDuck@lemmy.world 31 points 3 months ago* (last edited 3 months ago) (2 children)

Axes are more portable, and the turn around rate is faster. Just saying.

[–] homesweethomeMrL@lemmy.world 16 points 3 months ago

I’m intrigued by both of your suggestions and wish to subscribe to your newsletters.

[–] Reverendender@sh.itjust.works 12 points 3 months ago (1 children)

“Your honor, the defendant qualified their statement with the phrase “just sayin.” Clearly they cannot be prosecuted and this case must be dismissed.

[–] FuglyDuck@lemmy.world 5 points 3 months ago (1 children)

They also have reduced staffing requirements.

[–] Gradually_Adjusting@lemmy.world 6 points 3 months ago (1 children)

Nah, have a little decorum. Pollution and deliberate ecocide are probably some of the most destructive crimes in history after all.

[–] AVincentInSpace@pawb.social 5 points 3 months ago (1 children)

Bold of you to assume the people who replace the billionaires we kill would be better

[–] Vespair@lemm.ee 9 points 3 months ago (6 children)

They never said the guillotine wouldn't be a permanent fixture.

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[–] mp3@lemmy.ca 54 points 3 months ago

Supercommuting, instead of teleworking because that would embolden employees to ask for full-time teleworking.

Can't have the plebs think they have some power.

[–] Hobbes_Dent@lemmy.world 54 points 3 months ago

Starbucks is anti-climate pass it on.

[–] homesweethomeMrL@lemmy.world 51 points 3 months ago (1 children)

I have no idea who this guy is.

And already I hate him.

[–] unmagical@lemmy.ml 8 points 3 months ago

He's from Chipotle, so Starbucks basically just replaced their top guy with a clone.

[–] FlyingSquid@lemmy.world 48 points 3 months ago

I bet he won't be fired if his plane is delayed 20 minutes. Unlike a barista who got stuck in traffic.

[–] ccunning@lemmy.world 45 points 3 months ago

This is really going to go a long way to make up for all the lost pollution from all the folks that started working from home recently

[–] z3rOR0ne@lemmy.ml 38 points 3 months ago

Well fuck you and your co² farting anus, Brian Niccol!

[–] MattTheProgrammer@lemmy.world 36 points 3 months ago

"if this is my commute, there's no reason for anyone to be remote"

[–] AI_toothbrush@lemmy.zip 35 points 3 months ago (1 children)

Hmm i live 1000 miles from work, which do i do: literally use technology that works at the speed of light(internet) or burn a shitton of fuel and propel myself at high speeds towards the building where i work. I think the answer is obvious.

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[–] Rooskie91@discuss.online 33 points 3 months ago* (last edited 3 months ago) (1 children)

We don't need to make up new words to normalize an obnoxious asshole exercising his wealth in a vulgar display of maleficence towards the environment.

[–] beefbot@lemmy.blahaj.zone 7 points 3 months ago (2 children)

10$ says Elon Muks will try to make SUPERCOMMUTE happen 🤪🫠🙄

[–] skyspydude1@lemmy.world 9 points 3 months ago (2 children)

No, he'll call it something much stupider like "Gigacommute"

[–] SwordInStone@lemmy.world 13 points 3 months ago
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[–] EnderMB@lemmy.world 29 points 3 months ago (4 children)

A few questions here:

  • Why the fuck does Starbucks have a corporate jet? I know they're a global company, but surely the CEO doesn't need to be abroad that often?
  • Why would a company subsidise travel for a CEO to the tune of (likely) as much as he would get paid in a salary? If I were to tell my employer "I want to supercommute it'll cost you $100k" I'd be laughed out. Hell, if I asked for $100 I'd probably be laughed out of the room...

Jets aren't even remotely cheap to run. They cost millions, they cost tens of thousands to operate, and that doesn't include personnel costs or costs regarding runway rental or the kind of shit a CEO would need while in the air.

[–] Voroxpete@sh.itjust.works 9 points 3 months ago

Also, how many million tonnes of CO2 will this dump into the high atmosphere every year?

[–] 6gybf@sh.itjust.works 8 points 3 months ago

This is an unfortunately normal perk for c-level execs at major corporations. I’d be surprised if Starbucks only had one. He also most certainly has a driver (likely with military experience), and an apartment at the Ritz or similar in Seattle - all covered by the company.

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[–] mindlight@lemm.ee 29 points 3 months ago

Psssst.... Starbucks... You're doing it wrong.

CARBON: 50 percent reduction in greenhouse gas emissions in Starbucks direct operations and value and supply chain.

https://www.starbucks.com/responsibility/planet/

[–] ChairmanMeow@programming.dev 27 points 3 months ago

That isn't "supercommuting", it's "stupidcommuting".

[–] Ghostalmedia@lemmy.world 25 points 3 months ago (1 children)

When he is not traveling for work, however, Niccol will still be expected to work from the Seattle office at least three days a week in alignment with Starbucks’ hybrid work policies, a company spokesperson tells CNBC Make It.

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[–] Zikeji@programming.dev 23 points 3 months ago (1 children)

To be fair, the offer letter mentions he is working from a remote office (and is able to hire an assistant of his choosing). I'm hoping this whole supercommute nonsense isn't daily and instead like.. monthly for some meeting or something.

Who am I kidding though, a $10M signing bonus? He gets up to $250K per year of personal use out of the jet? They'll even reimburse him $50K of legal and advisory fees he incurs having the offer reviewed by his own lawyers. That's where I stopped reading.

[–] BarbecueCowboy@lemmy.world 8 points 3 months ago (1 children)

Flight time itself should be about 2 hours and he's rich so he has options to skip most of the security theatre, that's... extreme but doable.

He's the CEO though so I'd say yeah it being a regular thing is probably unlikely.

[–] Cheradenine@sh.itjust.works 7 points 3 months ago

No security theatre if you fly private. The most you get is a quick id check coming onto the field.

[–] iAvicenna@lemmy.world 20 points 3 months ago
[–] seaQueue@lemmy.world 14 points 3 months ago

Supercommute sounds like a fancy way to say he can just rent or buy a luxurious place in Seattle to stay during the week.

[–] Got_Bent@lemmy.world 14 points 3 months ago* (last edited 3 months ago)

I'm surprised by this because what rich guy wouldn't want to shift his income from a state with one of the highest if not the highest tax rate at his level of income to a state with no income tax?

It doesn't matter that the income will be sourced in Washington. He lives in California, and by that, the franchise tax board is hyper aggressive in getting their cut.

Note that the equity awards mentioned are taxable as well.

[–] Badeendje@lemmy.world 13 points 3 months ago

This commute is just salary.. the CEO should at least be charged the cost of the travels as income and taxed accordingly.

[–] ef9357@lemmy.sdf.org 9 points 3 months ago* (last edited 3 months ago) (2 children)

Our system is insane. CEOs do the least amount of work and adds NO value. Why do they get more pay than someone who provides actual value? The people with the hardest jobs should have the highest pay.

[–] grepe@lemmy.world 8 points 3 months ago (3 children)

ceo is literally the only job that can be fully replaced by the "ai" at the moment with no loss of performance whatsoever

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[–] TheDeepState@lemmy.world 8 points 3 months ago

That’s not bad for the climate.

[–] hark@lemmy.world 6 points 3 months ago

Would be a benefit for the environment if he'd supercrash.

[–] NarrativeBear@lemmy.world 5 points 3 months ago* (last edited 3 months ago)

Going to need a shit load of frappuccinos

[–] Zugyuk@lemmy.world 5 points 3 months ago

I guess rto is hitting everybody

[–] samokosik@lemmy.world 4 points 3 months ago

I wouldn’t really care about him traveling, just make him take the responsibility for the produced emissions.

Tbh, everyone should take responsibility for their emissions. That includes billionaires, as well as working class. I believe it would be a correct approach to the environmental issue.

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