this post was submitted on 10 Aug 2024
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Dire financial straits are leading droves of Olympic athletes to sell images of their bodies to subscribers on OnlyFans — known for sexually explicit content — to sustain their dreams of gold at the Games. As they struggle to make ends meet, a spotlight is being cast on an Olympics funding system that watchdog groups condemn as “broken,” claiming most athletes “can barely pay their rent.”

The Olympics, the world’s biggest sporting stage, bring in billions of dollars in TV rights, ticket sales and sponsorship, but most athletes must fend for themselves financially.

The International Olympic Committee (IOC) did not express concern about the situation. When asked by The Associated Press about athletes turning to OnlyFans, IOC spokesman Mark Adams said, “I would assume that athletes, like all citizens, are allowed to do what they can.”

Watching his sponsorships dry up and facing mounting costs, Jack Laugher was among the pantheon of Olympic athletes using the often-controversial platform to get to the Games — or simply survive.

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[–] FlyingSquid@lemmy.world 164 points 3 months ago (4 children)

The Olympics was intended for amateur athletes, but they're all essentially professionals now if they have any chance of medaling (the Turkish shooter excepted) because they get years of specialized training. And, of course, they find endless new ways to abuse those athletes' bodies by using ever-more sophisticated ways to secretly dope them.

Half of them will be broken by the time they're 30. I'm not at all surprised that this is what they have to resort to.

[–] ThePyroPython@lemmy.world 110 points 3 months ago (2 children)

And the Olympics being for "amateurs" was a deliberate effort by the Olympic committee when the modern games were started to exclude the working classes from competing.

The whole "best of the best" is just branding. The Olympics needs serious reform.

[–] SturgiesYrFase@lemmy.ml 100 points 3 months ago (3 children)

Yeah, by "amateurs" they meant wealthy men who didn't work and so had spare time to get good at sport. Really good Behind the Bastards episodes that touch on this actually.

Behind the Bastards - Part One: How Avery Brundage Gave Hitler an Olympics

Behind the Bastards - Part Two: How Avery Brundage Gave Hitler an Olympics

[–] ThePyroPython@lemmy.world 19 points 3 months ago (9 children)

Hell yeah, another BTB listener? There's dozens of us, dozens!

[–] Corkyskog@sh.itjust.works 29 points 3 months ago* (last edited 3 months ago) (2 children)

There's millions who stream or download each episode. It's in the top 200 podcasts by listener, and there is a shitload of podcasts out there.

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[–] Paddzr@lemmy.world 57 points 3 months ago (1 children)

Do you know why? Because rich people didn't want to compete against the poor. If you couldn't afford to compete, you didn't. The rich can't didn't fancy meeting Gary the local bouncer in a boxing match.

History of Olympics is fucked up.

[–] postmateDumbass@lemmy.world 10 points 3 months ago

History of everything is fucked up.

Power, money, and violence are usually how things go, the bubble of "freedom" that has existed for a few hundred years maybe be yielding.

[–] outdated2139@lemmynsfw.com 11 points 3 months ago (13 children)

Why is the Turkish shooter excepted?

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[–] M0oP0o@mander.xyz 82 points 3 months ago (1 children)

Don't worry, Coca-Cola and the like will continue making buckets of cash from the Olympics.....

Wait non companies need money too?

[–] WhatYouNeed@lemmy.world 16 points 3 months ago

Maybe the athletes can sell shares of themselves, provide dividends and engage in stock buy-back. /s

[–] ogmios@sh.itjust.works 67 points 3 months ago

Should pay them with the advertising revenue they make possible.

[–] originalucifer@moist.catsweat.com 50 points 3 months ago (7 children)

i feel like these athletes need to have a plan B for real jobs.

the olympics have been bastardized into a corporate for-profit orgy. theres no honor in these games. its sad that these humans who feel they are accomplishing something dont see the truth; theyre just tools that can be discarded.

[–] ogmios@sh.itjust.works 34 points 3 months ago* (last edited 3 months ago)

its sad that these humans who feel they are accomplishing something dont see the truth; theyre just tools that can be discarded.

They are accomplishing something. It's just not recognized by the greedy fuckwits exploiting their achievements for profit, other than for it's ability to convince people to endure their bullshit in exchange for the chance to watch them.

[–] cynthorpe@discuss.online 20 points 3 months ago* (last edited 3 months ago) (11 children)

Well, the plan is to get corporate sponsors. That’s always been the road.

Edit: always as in the past ~50 years.

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[–] zabadoh@ani.social 47 points 3 months ago (2 children)

If you can imagine the ancient Olympics with all those naked male athletes running and flexing, the sex trade would have been happening back then too.

Lots of consensual sex happens in modern Olympic villages today, because just healthy young people getting together.

[–] thetreesaysbark@sh.itjust.works 77 points 3 months ago* (last edited 3 months ago) (20 children)

I thought the point being made here is that they should be making enough money to not have to resort to Only fans.

What does whether they're getting it on in camp or not have to do with this article?

[–] LustyArgonianMana@lemmy.world 14 points 3 months ago* (last edited 3 months ago) (7 children)

I think people are forgetting something, which is that younger people like clout. OnlyFans isn't really that taboo for a lot of younger people. It's associated with being hot and making money. A lot of Olympians probably WANTED their OnlyFans to pop off because they thought it was cool. And they don't have to show full nudes or sex, many just post in swimsuits, softcore porn, or tasteful covered nudes. Being "forced" to do OnlyFans is a bit of a stretch for some athletes, but I agree that the games in general are exploiting the athletes. I think the games themselves could be considered a type of sex work, though.

While some athletes say they don’t see what they’re doing as sex work, German diver Bartel put it frankly: “In sport, you wear nothing but a Speedo, so you’re close to being naked.”

“The entire funding model for Olympic sport is broken. The IOC generates now over US$1.7 billion per year and they refuse to pay athletes who attend the Olympics,” said Rob Koehler, Global Athlete’s director general.

He criticized the IOC for forcing athletes to sign away their image rights.

“The majority of athletes can barely pay their rent, yet the IOC, national Olympic committees and national federations that oversee the sport have employees making over six figures. They all are making money off the backs of athletes. In a way, it is akin to modern-day slavery,” Koehler said.

It is amazing how sex work specifically makes people hate capitalism. People don't mind a capitalist, but as soon as that capitalist is a pimp or madame, then they can see the immorality

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[–] VinnyDaCat@lemmy.world 40 points 3 months ago (2 children)

A lot of people seem to be missing the point.

There is nothing wrong with sex work or having an OnlyFans. There is absolutely a lot wrong with the fact that the top athletes of our world who perform on the top athletic stage of the world are destitute to the point of having to fund themselves this way. Don't get me wrong, I don't believe anyone should have to use this as a last resort either but it's very telling of society as it currently is when these people are having to do so.

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[–] todd_bonzalez@lemm.ee 40 points 3 months ago (2 children)

Wow, what a world where super-hot hard-bodied Olympians have to create OnlyFans pages to make ends meet. I will want to do more research on this.

Does anyone know the specific pages they're talking about? For research.

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[–] blanketswithsmallpox@lemmy.world 39 points 3 months ago (1 children)

Is this different from having to shill your non-nude body on Instagram?

No, but prudes will prude once nudity is involved for cash lol.

They will probably earn more selling nudes than they would as fitness instructors and coaches when they're past competing age too.

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[–] Etterra@lemmy.world 38 points 3 months ago (2 children)

It's not a 'broken' system - it's a broken system. You don't need the quotes when it's factual.

[–] sik0fewl@lemmy.ca 19 points 3 months ago (6 children)

It's ok to use quotes when quoting someone.

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[–] phoenixz@lemmy.ca 35 points 3 months ago

Aaaaand we've reached yet another low. I dunno, but this really is a punch in the gut for me.

Countries and cities spend BILLIONS on the stuoid olympics (or footbal world cups), building stadiums that will be abandoned right after the event is over, we ignore slavery and corruption (hello quatar, hello fifa!) and abuses, and the athletes themselves? Nobody gives a shit, go prostitute yourself!

But the Olympics and the world cup are awesome!! /s

And just to clarify: all respect to the athletes, they are awesome but they are participating in abusive events, unfortunately.

[–] EnderWiggin@lemmy.world 30 points 3 months ago* (last edited 3 months ago) (1 children)

Most of the sports in the Olympics aren't really money makers. That's more or less always been the case. Many athletes train while working fulltime. Maybe it's good OF and things like it provide another outlet. Some countries fund their athletes, and others don't. If anyone is upset about people making a fortune off of it, you can always stop supporting it.

[–] yamanii@lemmy.world 10 points 3 months ago (2 children)

People are upset that professional athletes at the world stage, the best of the best, that bring glory and medals to their countries are left to fend for themselves between events.

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[–] roguetrick@lemmy.world 17 points 3 months ago (1 children)

No different than posing in beefcake physique mags back in the day.

[–] breadsmasher@lemmy.world 15 points 3 months ago (18 children)

Arent the olympians supposed to be “non professional”? Or maybe it used to be

[–] NOT_RICK@lemmy.world 37 points 3 months ago (2 children)

Hasn’t been that way for 30 odd years. Think of Jordan’s dream team

[–] JoMiran@lemmy.ml 30 points 3 months ago

I think this needs a bit more context. Before "the dream team" the US only sent NCAA basketball players. The same goes with all sports, including hockey. The US's complaint was that other countries were sending their professional players. Cuba's baseball team, the USSR's hockey team, etc. were solely comprised of essentially professional players that did they sport for a living. It was successfully argued that this was an unfair advantage for countries with programs like this.

PS: This is why "The Miracle on Ice", when the US beat the USSR in hockey was such a big deal. The US team was essentially a bunch college kids while the USSR was playing with arguably the best hockey players in the world at the time. It was the equivalent to Puerto Rico beating the original Dream Team in basketball.

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[–] NutWrench@lemm.ee 13 points 3 months ago (1 children)

When asked by The Associated Press about athletes turning to OnlyFans, IOC spokesman Mark Adams said, “I would assume that athletes, like all citizens, are allowed to do what they can.”

Fark you. (Channeling Joe Pesci): "You only HAVE those billions in ticket sales, sponsorships and TV rights because the athletes make that possible!"

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[–] FiniteBanjo@lemmy.today 10 points 3 months ago

Oh cool, I've actually read this dystopian scifi before.

[–] IndustryStandard@lemmy.world 10 points 3 months ago

Now we know what all those condoms in the Olympic village are for.

[–] CombatWombat1212@lemmy.ml 8 points 3 months ago

Its really unfortunate that their careers can't be self sustaining and they have to resort to two jobs, but on the other hand I couldn't be happier about their secondary career choice so

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