this post was submitted on 12 Jul 2024
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After the House of Representatives Committee on the Judiciary released a report accusing the Global Alliance for Responsible Media (GARM) of colluding with companies to censor conservative voices online, Elon Musk chimed in. In a post on X (formerly Twitter), Musk wrote that X "has no choice but to file suit against the perpetrators and collaborators" behind an advertiser boycott on his platform.

"Hopefully, some states will consider criminal prosecution," Musk wrote, leading several X users to suggest that Musk wants it to be illegal for brands to refuse to advertise on X.

Among other allegations, Congress' report claimed that GARM—which is part of the World Federation of Advertisers (WFA), whose members "represent roughly 90 percent of global advertising spend, or almost one trillion dollars annually"—directed advertisers to boycott Twitter shortly after Musk took over the platform.

Twitter/X's revenue tanked after Musk's takeover, with Bloomberg reporting last month that X lost almost 40 percent of revenue in the first six months of 2023 compared to the same period in 2022. That's worse than prior estimates last May, which put Twitter's loss around one-third of its total valuation. Ars chronicled the worst impacts of the ad boycott, including sharp drop-offs in the US, where an internal Twitter presentation leaked to The New York Times showed Twitter's ad revenue was down by as much as 59 percent "for the five weeks from April 1 to the first week of May" in 2023.

Last year, Musk sued other "collaborators" in the X boycott, including hate speech researchers, the Center for Countering Digital Hate (CCDH), and Media Matters for America (MMFA). However, his suit against the CCDH was dismissed this March, and Media Matters has claimed that Musk filing his MMFA lawsuit in Texas may be "fatal" because of a jurisdictional defect.

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[–] nondescripthandle@lemmy.dbzer0.com 268 points 3 months ago (3 children)

Man who claims hes a libertarian wants government to punish those who don't give him money.

[–] Saik0Shinigami@lemmy.saik0.com 128 points 3 months ago (6 children)

For something that isn't a crime. Why are we feeding this troll attention? Let him fall off the face of the earth and all his "projects" fail.

[–] Blaster_M@lemmy.world 28 points 3 months ago

With the way Tesla is tanking, I'll say

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[–] just_another_person@lemmy.world 11 points 3 months ago* (last edited 3 months ago) (2 children)

Oh, nonono. You simply misunderstood him, because he's such a genius. Didn't you hear that he thinks he is literally the smartest engineer alive on this planet? Surely he's not following suit of other nutjobs and simply trying to weaponize the judicial system in his favor because he essentially has unlimited money? This guy?? Nooooo...

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[–] Empricorn@feddit.nl 8 points 3 months ago

He's also now donating to Trump, who I believe absolutely will punish people for Musk, if elected.

[–] Corvidae@lemmy.world 101 points 3 months ago (7 children)

I could have sworn I read that Musk was a free speech absolutist. Freedom for me but not for thee?

[–] dactylotheca@suppo.fi 67 points 3 months ago (1 children)

This is the case with literally every conservative crowing about "free speech". They want full freedom for themselves so that no matter what they say there can't be any negative consequences or reactions, and everybody else can get fucked and die in an extermination camp

[–] Holzkohlen@feddit.de 12 points 3 months ago (2 children)

and the home of the braaaaaaave!

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[–] Delusional@lemmy.world 33 points 3 months ago

Nope he's just a fascist hiding behind free speech.

[–] TORFdot0@lemmy.world 16 points 3 months ago

Their obsession with “freeze peach” has always been a facade to their true desire which is to censor opposing viewpoints and make their viewpoints the only form of acceptable speech.

You’ll note that everything outside those bounds is “woke” and unacceptable

[–] That_Devil_Girl@lemmy.ml 11 points 3 months ago

He certainly exercises his free speech to lie about his advocacy for free speech.

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[–] fluxion@lemmy.world 99 points 3 months ago* (last edited 3 months ago) (1 children)

Can X sue Musk for telling advertisers to go fuck themselves rather than addressing their concerns over his dumpster fire decisions?

[–] just_another_person@lemmy.world 42 points 3 months ago (11 children)

He privatized and fired the board, remember? Nobody else inside to hold him accountable for being a non-stop fuckup.

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[–] Snapz@lemmy.world 80 points 3 months ago
[–] Nollij@sopuli.xyz 70 points 3 months ago (2 children)

When a business blames its customers for choosing to no longer be its customers, it's a sure sign the business is declining. Depending on the severity, it's often a sign the business is failing.

This applies here, as well as any time you see an article that millennials are killing <business/industry/etc>. It also applies when an entertainer blames their (potential) audience for not enjoying their work. See Jerry Seinfeld, Kid Rock, etc.

No one owes your business any patronage.

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[–] mycodesucks@lemmy.world 57 points 3 months ago (2 children)

So this is the laser-like focus on the future of Tesla that 56 billion dollars bought, huh?

[–] ThatKomputerKat@lemmy.world 24 points 3 months ago* (last edited 3 months ago)

Such brilliant minds are truly beyond our understanding, clearly.

The neat thing is that if you have a 401k or mutual funds or whatever there’s a good chance your money voted to give this fuckwit his 56 billion. Looking at you, Vanguard.

[–] billiam0202@lemmy.world 10 points 3 months ago

They're afraid that Tesla's stock price under a rational CEO will suffer a market correction and drop to where it should be. In other words, they want to keep Musk out of fear and greed.

[–] CosmicTurtle0@lemmy.dbzer0.com 53 points 3 months ago (1 children)

Didn't Musk tell his advertisers to leave the platform if they didn't like Twitter anymore? Wouldn't that alone make any tort dead upon filing?

Yeah it ties up a few billable hours but we're not exactly talking about companies that can't afford it.

[–] bitchkat@lemmy.world 23 points 3 months ago (1 children)

Didn't he tell them to "go fuck yourselves"?

[–] intensely_human@lemm.ee 12 points 3 months ago (2 children)

Yeah, he said something like “You try to blackmail me? With money? Go fuck yourselves”.

[–] Dkarma@lemmy.world 10 points 3 months ago

Til not buying things is blackmailing companies

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[–] doeknius_gloek@discuss.tchncs.de 49 points 3 months ago

Musk wrote that X "has no choice but to file suit against the perpetrators and collaborators" behind an advertiser boycott on his platform.

So he's going to sue himself then?

If somebody is going to try to blackmail me with advertising, blackmail me with money, go fuck yourself. Go fuck yourself. Is that clear? I hope it is.

Elon Musk, 2023

I guess it was pretty clear. What a clown.

[–] cley_faye@lemmy.world 48 points 3 months ago

Well I heard about a guy that told the collective advertisres of the platform to "go fuck themselves", maybe this guy should be investigated.

[–] Cocodapuf@lemmy.world 35 points 3 months ago (1 children)

To that we say... Go fuck yourself?

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[–] HipsterTenZero@dormi.zone 34 points 3 months ago

New law, everyone must be nice to me :(

[–] CraigeryTheKid@lemm.ee 31 points 3 months ago (1 children)

I was really hoping someone else said it already, but... is this really "Technology news"? It's about a billionaire and advertising on his social media website.

[–] machinin@lemmy.world 8 points 3 months ago

Social media's impact on society is relevant to technology. I would even say it is one of the most important questions in relation to technology today. So, how an owner tries to silence criticisms of his social media site for spreading fascism seems relevant to me.

[–] xenomor@lemmy.world 27 points 3 months ago

Boycotts are speech. Calling for boycotts is speech. I’ve been told by every corporate leader and the Supreme Court that spending money is a form of speech. I would think that a free speech advocate would appreciate these things. Of course, like all outspoken libertarians, Musk’s positions are not well considered, consistent, nor actually libertarian when it doesn’t suit his own business or ideological* interests. This dude sucks at everything he does and his success perfectly demonstrates the fallacy of meritocracy in this society.

  • usually racist
[–] cupcakezealot@lemmy.blahaj.zone 25 points 3 months ago

everybody's a libertarian until they lose money

[–] c0smokram3r@midwest.social 21 points 3 months ago (1 children)

Wasn’t he crying that he can’t be extorted with money or something? Fucking cry baby.

[–] Mog_fanatic@lemmy.world 8 points 3 months ago

Dude literally told advertisers to go fuck themselves and is now like "well wait, I didn't mean it like that" lmao

[–] Phegan@lemmy.world 21 points 3 months ago

But the free market....

[–] Fedizen@lemmy.world 19 points 3 months ago

advertising is the only competitive market left. I guess its easier for his ego to rationalize that everyone is teaming up against him than admit he's a moron.

[–] douglasg14b@lemmy.world 17 points 3 months ago

And now you know why he's donating to the Trump campaign.

Because with the shift of power with project 2025 he can actually do this.

[–] sunzu@kbin.run 15 points 3 months ago (8 children)

Cute of him to think he is as valuable as Israel

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[–] ChronosTriggerWarning@lemmy.world 15 points 3 months ago

If he doesn't like being blackmailed he could always just fund Twitter himself.

[–] RememberTheApollo_@lemmy.world 14 points 3 months ago* (last edited 3 months ago)

What’s this? Another petty tyrant king demanding taxes from his serfs? These billionaires are fucked up in the head. They can’t just sit back, killing their livers, getting drunk and wasted on drugs on their yachts. No, they have to bend the world to their will at the expense of everyone else living in it. Even then, that isn’t enough.

[–] e8d79@discuss.tchncs.de 13 points 3 months ago (1 children)

So that is why he is donating to the Trump campaign. Best to get in the list of people he wishes to be persecuted sooner than later. Apparently it's first come first serve.

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[–] sundray@lemmus.org 11 points 3 months ago

Meanwhile, toilets lobby to jail everyone that refuses to eat out of them.

[–] nutsack@lemmy.world 9 points 3 months ago (1 children)

Man I'm super glad this guy can't run for president

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[–] skozzii@lemmy.ca 9 points 3 months ago

Thank god this muppet wasn't born in the US, or he would definetely be making a presidential run. Maybe he will just try and pull a Trump and disrespect the constitution and try and change rules to benefit himself personally.

[–] MonkderDritte@feddit.de 8 points 3 months ago* (last edited 3 months ago) (4 children)

TIL advertisement market is worth 1000 billion $.

Assuming 2 billion people owning an internet capable device, that's 500 $ per person.

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