this post was submitted on 12 Jul 2023
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Threads created a shadow account for every user on Instagram, so, I dunno. I'm guessing most of those are just dummy accounts that will remain forever inactive.
That number obviously doesn't include those, because Instagram has over 2 BILLION users. It's also easy to see how Threads can quickly get to 100M when that means you just have to convince 5% of your users to try your new platform that they don't even have to sign up for.
Again, that's billion with a B. Instagram is unfathomably huge. They only needed 0.1% of their users to rival all of Mastodon.
Good info. Thanks.