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This. When I went to the USA I tried one of those, as through media I had the idea that it was the best chocolate America had.
I took one but and then threw the rest in the trash where it belongs. Absolutely filthy stuff.
I'm really curious what media could have possibly led you to that conclusion.
Hershey's features a lot in American tv and movies and as such is a known brand that was not available over here. That way you get curious.
Ubiquitous does not "best", very often it is not the case.
Yuck. No, it's certainly not our best. It's the bargain bin stuff that manages to push the most volume and marketing. You see it a lot around the holidays, but not too much besides.
Ghirardelli might be our best of the large brands, though it's now owned by Lindt.
We of course have a ton of smaller brands with higher quality too.
Any of the mars chocolates are streets beyond any of the spoiled milk Hershey's even.
Lindt makes basic-ass chocolate for premium prices, I'm quite sure you have better chocolate producers but as everywhere else they're quite low-volume and you won't find them in supermarkets. Also be prepared to pay up to 10 bucks per 50g, but it'll be worth it -- like once every couple of years, as a gift, etc.
If you have an Aldi close by try Moser-Roth, they're approximately Lindt quality at prices actually reflecting the quality of cocoa in it.
It's quite well known though, so the marketing works.