Some of the backlash cited in the article seems out of touch, this in particular:
User @akishmz tweeted: “Summer to remember that to the Barbie film team and to Hollywood more than 200,000 death by the end of 1945 (and half a million so far) by two atrocious bombs are something they feel comfortable joking about to promote their precious summer blockbuster.”
I must have missed the part where these memes are making jokes about the bombings of Hiroshima and Nagasaki.
The AI boom started last year, it's the reason prices are already high. So I'm skeptical that they are going to get higher, seeing as this whole AI thing feels like a bubble.