this post was submitted on 29 Jul 2023
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Asklemmy

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Why Mastodon? (reddthat.com)
submitted 1 year ago* (last edited 1 year ago) by Elden_Potato@reddthat.com to c/asklemmy@lemmy.ml
 

After joining lemmy I decided to check out what else the "fediverse" has to offer which naturally led me to Mastodon which is actually pretty neat. However.....I can't help but wonder why in the world the name Mastodon was chosen? I guess I can buy some kind of meaning behind it and if so, fair enough. But... I still can't ignore that it feels like the naming equivalent of soggy cold toast and generates about as much excitement. I just feel like a name bit less....lame? would help a lot to generate buzz and hasten culture adoption of it. No idea what that name would be, just throwing it out there. Happy to be enlightened if this is an unpopular opinion.

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[–] jeena@jemmy.jeena.net 72 points 1 year ago (2 children)

Mastodon is a very cool heavy metal band and a extinct elefant like creature I don't get what would be lame about it.

[–] Blizzard@lemmy.zip 9 points 1 year ago

Shameful! OP has no respect for extinct elephant-like creatures.

[–] Unanimous_anonymous@lemmy.ml 48 points 1 year ago* (last edited 1 year ago) (2 children)

Would you rather It had a simpler, placeholder name like "X"? Kidding. But after joining a platform named Lemmie, I don't think questioning Mastsdon is the right move. My 2 cents.

[–] fernandofig@reddthat.com 6 points 1 year ago* (last edited 1 year ago) (2 children)

Marketing-wise, I believe it's very hard to make a name for a product/service/platform/app/whatever that has (or sounds like having) more than 2 syllables catch on. I mean, mas-to-don doesn't quite roll off your tongue like face-book, twit-ter, you-tube, lem-my, etc.

In that sense, I agree with the OP in that "Mastodon" was a poor name choice (and as opposed to him, even if there is an explanation for it), and may well contribute to hurt its adoption by the general public. It's the kind of name you sometimes see FOSS enthusiasts come up who can write great software but has poor knowledge (or downright disdain) in marketing, product management, and other business aspects.

[–] meejle@lemmy.world 9 points 1 year ago (2 children)

In-sta-gram

Although I'm only saying that to be contrarian, I do actually agree with you 😬

[–] Klear@lemmy.world 8 points 1 year ago* (last edited 1 year ago)
[–] fernandofig@reddthat.com 0 points 1 year ago (1 children)

My point was more about pronunciation, not necessarily a hard count of syllables (which would be just an easier guideline). Your example and "Amazon" are kinda the exceptions that proves the rule. πŸ™‚

[–] Blaze@sopuli.xyz 10 points 1 year ago (1 children)

Playstation, Nintendo, Photoshop, Nvidia? Sorry to pick on you, just made me question how many I could find πŸ˜„

[–] fernandofig@reddthat.com 3 points 1 year ago* (last edited 1 year ago)

Yeah, but then we're not talking about social media anymore, but brand and company names in general.

When you want a brand name to be part of people's everyday vocabulary, as is the case with social media, it needs to be succint and easily referred to. Hell, sometimes people even turn those names into verbs (tweeeting, facebooking, etc.), how do you do that with Mastodon without compounding the problem? (E: I know about "toots", but now that's coming up with unintuitive jargon for the platform - which is fine, but shouldn't have been necessary in the first place if more thought had been put into the brand)

[–] Elden_Potato@reddthat.com 6 points 1 year ago

Your comment I think more so gets to the point I had been trying to make. Mastodon doesn’t exactly roll of the tongue and just feels β€œoff” for what the platform β€œis”. I realize this is a small thing, but twitter actually was a brilliant name that swiftly and concisely allowed its audience to understand its purpose. You β€œtweet” small snippets of opinions back and forth similar to the chorus created by a flock of birds tweeting amongst each other. The mental imagery is quite descriptive of what the purpose of the platform is. I think it would be disingenuous to discount that in twitters success in the past.

[–] 1984@lemmy.today 3 points 1 year ago
[–] southsamurai@sh.itjust.works 32 points 1 year ago

If you don't think a house sized behemoth with shaggy fur and car length tusks is fucking awesome, that's a you problem ;)

Twitter? That's a fucking bird hiding in a bush so the real animals don't eat it.

A mastodon was the nigh inviolate tank of the tundra, only taken down by numbers, and only when very young, sick, or otherwise weakened until man came along and got a few by sheer stubbornness.

Go find an elephant irl. Or a life sized statue of one. Stand next to that motherfucker and feel how tiny you really are. Then realize that mastodons were bigger. And, like elephants, were most likely not some kind of passive herdbeast just waiting to be eaten. No, those things were machines of destruction if they wanted to btw. Ever seen footage of an elephant just knocking trees down? Yeah. Even females of the species would have been fierce defenders of their young

Lame, my hairy ass! Wait! Forget I said that! I am not a were-mastodon, I am a normal human just like you!

[–] Jackolantern@lemmy.world 22 points 1 year ago (3 children)

I think it was named like that so that the β€œtweets” can be called β€œtoots”

So when you send a toot it’s like you’re an elephant tooting your horn.

[–] RustedSwitch@lemmy.world 4 points 1 year ago

I firmly believe that toots are the elephant farts

[–] gvasco@discuss.tchncs.de 3 points 1 year ago

Interesting!

[–] Fizz@lemmy.nz 2 points 1 year ago (1 children)
[–] Falafels@aussie.zone 10 points 1 year ago

Yes, they attach them to their bicycle handles.

[–] maniel@lemmy.ml 19 points 1 year ago (1 children)

It's less lame than lemmy IMO

C'mon, Lemmy Kilmister and Lemmy Koopa aren't cool enough for you?

[–] notun@lemmy.world 12 points 1 year ago
[–] AlternateRoute@lemmy.ca 12 points 1 year ago

It is more catchy / easy to search than Lemmy which is a common name.

[–] bleph@lemmy.world 11 points 1 year ago

If memory serves, it's in reference to the ancient mammal and also the metal band

[–] mercano@lemmy.world 11 points 1 year ago (1 children)

Mastodon was the morphing phrase & zord of the original Black Ranger.

[–] emilygage@lemmy.ml 5 points 1 year ago (1 children)

Yep. I always hear "mastodon" in Walter Jones's voice.

[–] platysalty@kbin.social 4 points 1 year ago

And I had a crush on the voice that said pterodactyl

[–] Pons_Aelius@kbin.social 9 points 1 year ago

I had a bit of a look around and found nothing as to why.

Why not ask Eugen Rochko directly @Gargron ?

[–] ELI70@lemmy.run 8 points 1 year ago

because triceratops is too thorny.

[–] TeddE@lemmy.world 7 points 1 year ago

My suspicion is they decided to call the messages toots first, to since the average user already knows what a tweet is, then the rest of the naming was based around that.

[–] abclop99@beehaw.org 2 points 1 year ago

Because toot?