this post was submitted on 12 Jan 2024
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Searching for information on the International Court of Justice hearings yielded an Israel-sponsored ad calling the ongoing genocide hearing against it “meaningless.”


Israel is defending itself against allegations that its siege of Gaza is a genocide with Google search ads, in what appears to be a world first.

A Google search for the ongoing hearing against Israel at the International Court of Justice (ICJ) yielded an ad calling South Africa’s genocide case against it “meaningless” and linking to an Israeli government website for some users on Thursday. Motherboard viewed the ad, which appears above news coverage of the hearing being held in the Hague in the Netherlands. Google told Motherboard it reviewed the ad against its policies and did not take any action.

The ad was first noted on X when a user posted a screenshot of their Google search for “icj” which yielded a sponsored ad titled “Israel response to Hague ICJ” above the Google information panel for the ICJ. The ad includes subheadings of “October 7th: The Invasion” and “The North Border,” as well as survivor testimonies and resources.

Motherboard was not able to replicate the search using only the term “ICJ,” but was able to find the ad when searching “ICJ Israel.” The ad’s descriptive text reads in full, “SA’s claim is meaningless—the malicious blood libel advanced by South Africa seeks to slander the State of israel. South Africa’s claim lacks any factual or legal basis and renders meaningless.”

The ad links to the Israeli government website govextra.gov.il. The page lists information about Hamas' Oct. 7 attack which killed 1,200 Israelis, and a video claims that “Israel is doing everything in its power to prevent harm to innocent civilians in Gaza and is acting according to international humanitarian law.”

read more: https://www.vice.com/en/article/m7b48q/israel-defends-itself-against-hague-genocide-allegations-with-google-ads

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[–] intelshill@lemmy.ca 93 points 8 months ago (1 children)

Israel understands the first rule of international politics: you can do whatever you want so long as a global superpower has your back.

[–] hottari@lemmy.ml 6 points 8 months ago (2 children)

If the ICJ judges determine that Palestine is a victim of genocide (indeed), the same so-called global superpower, as one of the ratified members, is bound to stop Israel from committing further genocide on Palestinian people.

[–] assassinatedbyCIA@lemmy.world 31 points 8 months ago (11 children)

That so called global superpower would rather invade the ICJ than recognise such a ruling. Let’s be real here.

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[–] dessalines@lemmy.ml 12 points 8 months ago (1 children)
[–] hottari@lemmy.ml -5 points 8 months ago (1 children)

All the 153 nations, including the US, that have signed the convention on genocide.

[–] Doods@infosec.pub 7 points 8 months ago* (last edited 8 months ago) (1 children)

So you're trying to tell me the governments of the west will honor their word when it's against their interests? when did that ever happen?

(The tldr is the last paragraph)

Edit : yes, they might send "supplies" and tell Isreal that what it's doing is "bad", but that's just talk, the real action is being committed against the only ones who took actions, the (organization in Yemen).

I don't fully agree with that group, but they're the only ones who took real action, unlike everyone else who just watched and told Isreal: "stop, please, it's not good".

When Russia invaded Ukraine*, every "Civilized" nation took immediate action, cut trade, sent weapons and sent financial support, even though Ukraine originally belonged to the Russian entity, trying to reclaim it was seen as tearing the flesh of all that's good and holy in this world.

*: A European, white, non-islamic nation.

But when it comes to Isreal, whom the US acknowledged as a sovereign state 5 minute after its conception, even though it's based in land it has no right to exist in, by genocing a population** undeserving of being killed. And not only that, Isreal was supported fully by the US and the EU in its every move, not necessarily in the methods, but in the goal, Giving the Jews what they want, a land from the Nile to that other river, and making the poor nations pay for it, as all others are "deserving of being slaves to them - Jews." as they say, ignoring the religious aspect of this conflict is ignorant.

** A middle-eastern, Arab, not so white, Islamic population.

A while back I heard something on lemmy about France supporting Isreal duo to its debt to the Jews for playing a role in the holocaust or something, while the holocaust is possibly the most over-exaggerated event in modern history, in death numbers and whatnot, it's still a horrible event, yet what that writer failed to say is that France, along with the US and many European nations, are guilty of many similar acts against the Muslim Middle Eastern population.

The west are currently controlling every Arab state by having important government members - literally the entire government in many cases - consist of puppets they control, by threatening them - the puppets - with their crimes against humanity, by which they can turn the world media on the at any moment and strip them of their power, and offering to point the attention of the world media away from them.

People on lemmy here like to complain about the 1%, the 0.01% and modern capitalism and billionaires, the leaders of the government ARE the 0.001% you morons, they don't have hearts, worship money, and don't mind doing anything to maintain their power, yes they are pretending to support Gaza even before the war to maintain public support, but the supplies they were sending before the war were just enough for the now-homeless (duo to the occupation) Palestinian population to just die slowly enough for it to not attract public attention. They were quick to blame Hamas for "stealing supplies meant to support the poor population" THAT'S how you support a homeless population, by giving them guns to fight for their rights and freedom.

(the last sentence reminded me of what someone told me about a Rambo movie, IDK anything a ku Rambo don't quote me on that)

[–] agitatedpotato@lemmy.world 63 points 8 months ago (1 children)

If you have to advertise on Google and use SEO to convince or trick people that you're not doing a genocide, you not only likely are doing a genocide, but you likely also know you are doing a genocide.

[–] bigFab@lemmy.world 11 points 8 months ago

yeah, but also only 36 ppl out of 100.000 notice the difference between a google ad and a google result.

[–] Fisk400@feddit.nu 43 points 8 months ago

You should probably stop and think if South Africa is telling you that you are doing something fucked up.

[–] BestBouclettes@jlai.lu 32 points 8 months ago

"Don't investigate because there is nothing wrong being done there, I swear" - Israel probably

[–] athos77@kbin.social 31 points 8 months ago (1 children)

“Israel is doing everything in its power to prevent harm to innocent civilians in Gaza and is acting according to international humanitarian law.”

:ScepticalThor: Really? Because that's really not how that's coming across here.

[–] taladar@sh.itjust.works 16 points 8 months ago (1 children)

"Everything in its power" would literally mean not bombing or shooting anyone and supplying each of them with anything they might need that could prevent harm (food, water, shelter, medical services,...), regardless of consequences.

[–] ikidd@lemmy.world 30 points 8 months ago

Totally not propaganda.

[–] cupcakezealot@lemmy.blahaj.zone 25 points 8 months ago (1 children)

you wouldn't steal a country

[–] Doods@infosec.pub 6 points 8 months ago* (last edited 8 months ago) (1 children)

"It's not stealing if the owner's dead." -Museums

[–] cupcakezealot@lemmy.blahaj.zone 5 points 8 months ago (1 children)

i think that's the official motto of the british museum

[–] SharkAttak@kbin.social 17 points 8 months ago

Granted, they've yet to find Palestinians which they deem "innocent"..

[–] Microplasticbrain@lemm.ee 16 points 8 months ago (1 children)

Lol I have a google ads account and they literally sent out a terms of service outling how this is against the terms of service, but I guess its fine if you support israel, disgusting.

[–] iAvicenna@lemmy.world 15 points 8 months ago

The Israeli government is like a sociopath trying to act normal around people.They really think google ads will make people emphatise with them?

[–] jol@discuss.tchncs.de 14 points 8 months ago

I've been getting tons of pro-Israel ads since the war started. Mostly YouTube ads.

[–] BlanK0@lemmy.ml 13 points 8 months ago

Ah yes, gaslighting with ads my favorite.

[–] bartolomeo@suppo.fi 12 points 8 months ago

The narrative is literally all they have.

https://www.reuters.com/world/graphic-pro-israel-ads-make-their-way-into-childrens-video-games-2023-10-30/

https://www.politico.eu/article/israel-social-media-opinion-hamas-war/

Israel spent something like $7 million on google ads as of November 2023. Considering that Palestine doesn't have a PR campaign (or even electricity, or even drinking water...) we can see that the truth does shine through, and hopefully justice will be realized before too many more people die.

[–] foggianism@lemmy.world 11 points 8 months ago

This is just morbid.

[–] filister@lemmy.world 3 points 8 months ago

You guys are a bunch of Hamas supporters and antisemites, how dare you question the actions of the "only democracy in the middle East"? /s

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