Technology

They did actually make lots of digital cameras and were a pioneer in their development. But they were always a film business, not a camera business. The camera was just the vehicle for recurring payments in the form of film, an early subscription model business basically. Selling a single digital camera without the years of film purchases after was way less profitable for them. Even with a full switch to digital their business would have needed to rapidly decrease in size and scale, shuttering most of their factories aimed at producing chemicals for film. There was no real way for Kodak to continue on in the massive form it once had no matter how the switch to digital happened. Even the remaining camera industry is still shrinking in size now compared to where it was with the advent of camera phones. Market cap of Kodak in the 90s was like 30 billion not even accounting for inflation and higher valuation of stock in the 30 years since, compare that to something like Nikon who has a current market cap of 3.71 billion. So yeah, the executives were right to avoid transitioning if the goal was to maximize profits for share holders, and they're a corporation so that's definitely their goal, right or wrong.

Yep, people in Rochester were pissed to learn this. Instead of riding the wave, Kodak execs turned the company into a donkey.