A lot of things that come with software that people despise would be fine if the software wasn't designed to monetize the fuck out of you.
- Having a media center built into the TV and being able to control both with a single remote is nice. Having the media center push ads and tell me which applications it's allowed to run sucks donkey balls.
- IoT devices that depend on someone else's online service can go die in a fire. Programmable devices that work with my own home server are awfully convenient.
The common thread here is not that there's a niche where software hasn't been introduced yet, but that there's a dearth of good software/firmware.