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submitted 5 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] jol@discuss.tchncs.de 5 points 5 months ago* (last edited 5 months ago) (2 children)

I'm surprised DRM'd webpages haven't been a thing until now.

[–] Desistance@lemmy.world 12 points 5 months ago

They're trying. Give them some time. Users will lap it up like idiots instead of just saying no.

[–] xcjs@programming.dev 8 points 5 months ago (1 children)

Google was working on a feature that would do just that, but I can't recall the name of it.

They backed down for now due to public outcry, but I expect they're just biding their time.

[–] ReveredOxygen@sh.itjust.works 3 points 5 months ago (1 children)

Web environment integrity

[–] xcjs@programming.dev 1 points 5 months ago

Thank you! I was struggling to remember the proposal name.