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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 4 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] Fiivemacs@lemmy.ca 21 points 4 months ago

That doesn't matter to me. When a company does shit like this, I won't use it and will actively avoid it. People can do what they want and if they want to be abused constantly that's on them. I don't really care. I make my choice and I stick with it. Change will never happen with companies, they don't care unless they actually get charged more then the money they make from their abuse and we all know that will never happen .