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submitted 4 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] TheAlbatross@lemmy.blahaj.zone 60 points 4 months ago (2 children)

Hey Googoo, I ain't gonna watch YouTube if it got ads

[–] NekkoDroid@programming.dev 57 points 4 months ago (1 children)

(I think that's their goal, either ads or no watch)

[–] NuXCOM_90Percent@lemmy.zip 16 points 4 months ago

Shhh. It is a huge "fuck you" to google to not use their bandwidth or servers for free. Not the actual goal of this.

[–] brianorca@lemmy.world 3 points 4 months ago

They don't want you if you're not watching ads or paying money. They don't want to give you bandwidth for free.