It's a nightmare scenario for Microsoft. The headlining feature of its new Copilot+ PC initiative, which is supposed to drive millions of PC sales over the next couple of years, is under significant fire for being what many say is a major breach of privacy and security on Windows. That feature in question is Windows Recall, a new AI tool designed to remember everything you do on Windows. The feature that we never asked and never wanted it.
Microsoft, has done a lot to degrade the Windows user experience over the last few years. Everything from obtrusive advertisements to full-screen popups, ignoring app defaults, forcing a Microsoft Account, and more have eroded the trust relationship between Windows users and Microsoft.
It's no surprise that users are already assuming that Microsoft will eventually end up collecting that data and using it to shape advertisements for you. That really would be a huge invasion of privacy, and people fully expect Microsoft to do it, and it's those bad Windows practices that have led people to this conclusion.
Ya, a PR nightmare for the next 15 minutes until the next unbelievable thing comes along and the ADD nature of people forgets windows is watching everything they do.
That's usually what I think too, but after watching how Twitter's gone to shit since the two big user departures, I think this could legitimately affect Microsoft's bottom line.
Twitter definitely lost a ton of users and tons continue to leave. That's why advertisers have pulled out and their stock price has tanked. Twitter is a bad example
lol, literally just making stuff up. Their number of active users dropped by 15-20% since Elmo took over: https://www.theguardian.com/technology/2024/mar/26/twitter-usage-in-us-fallen-by-a-fifth-since-elon-musks-takeover
I think advertisers have made some impacts to the bottom line, too. I don't have any direct evidence for this, but I used to get ads for things like Pepsi. Now it's mostly things like Larry's Pillow Case Repair or pelvic floor steaming kits.