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this post was submitted on 23 May 2024
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Go looking and you’ll find numerous articles, anecdotes, and videos that go into the ways the work with the ingredients.
The important part is that they are not allowed to “misrepresent” the food. Meaning you can’t make it look like you’re getting five pounds of meat when you’re actually only getting one pound.
But there’s nothing stopping them from putting paint on the burger patties to make them look perfectly cooked, or using paper towel and toothpicks inside to hold everything at “the perfect angle” or spraying scotch guard on pancakes to make sure the syrup runs nicer. Because the person watching the ad isn’t getting a “misrepresentation” of the food or ingredients.
It’s a fine line, and people have walked it over and over. The advertisers and food stylists have it down to a science, and because it’s all about the money they go over and above to make sure they walk juuuust inside the line.
I have heard of them slitting the buns and patties in the back so that they can make them look a little bigger in the front.