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EA wants to place in-game ads in its full-price AAA games, again (www.techspot.com)

submitted 4 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

116 comments fedilink hide all child comments

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn't long before the backlash led to EA disabling the ads.

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[–] CosmicCleric@lemmy.world -2 points 4 months ago* (last edited 4 months ago)

I’m saying there’s not really anything more I can do when it comes to EA.

You are already doing your part. Thank you, citizen.

But, you can also vocalize to others, especially the younger generation, that things like ads in games can be pushed back against successfully, as it has in the past. That they don't have to put up with crap, or think they can't push back against the monolithic corporation, because its been done before, successfully.

Hell, EA was one of those companies that tried ads in games before, and had to retreat from the pushback from customers.

The problem is that many people don’t have a similar spine for actual principles like this, and the majority of people simply don’t even care.

I always thought that they cared, especially if they are being taken advantaged of, but that it doesn't rise to a high enough threshold to actually do something about it (they triage it lower on their problem list), and that they feel that they are alone in doing it, so why bother.

What past events have shown though is that if we all do it together, even in a non-coordinated sort of way (organically), then the burden is not that hard individually, and the effort/pushback works well/enough.

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