this post was submitted on 05 May 2024
180 points (97.9% liked)

Technology

59298 readers
4551 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
[–] kakes@sh.itjust.works 5 points 6 months ago (1 children)

How is them making more money selling bogus ads "worse results" for them, though?

[–] akakevbot@sh.itjust.works 9 points 6 months ago (1 children)

The worse results likely refers to results for advertisers but this will impact Meta's ad revenue in the long run.

The article cited an example with almost zero sales with CPMs of $250, which is crazy high. I'd also bet the biggest chunk of advertisers using these tools don't have sophisticated advertising strategies or resources. Many of them will probably pause these poor performing campaigns and be very restrictive with future budgets until performance improves.

In short, Meta took a lot of money in a short time but didn't earn much money back for advertisers, so they will spend less in the future and less money make Meta sad.

[–] androogee@midwest.social 2 points 6 months ago

Next quarter doesn't exist right now, so Meta truly doesn't give a shit.