YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.
“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”
Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.
Enshittification. Youtube is always going to get worse as long as it exists to make money.
Who do you expect to pay for it?
If McDonald's started charging $100 for a cheeseburger, the response of "well who's going to pay for it?" Would not be appropriate.
The cost is too high and is only increasing because of greed.
The cost is too high? Seriously?
You're not paying anything for the service. You have no concept of what their costs are. You're mildly inconvenienced by some annoying and slightly obtrusive ads.
It's a business, not a charity. And they owe you nothing.
They are charging me my time through ads.
Neither do you, but I know Google will shut down anything not profitable enough and they haven't shut down YouTube.
It's a business, not a charity. I owe them nothing.