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Microsoft’s VASA-1 can deepfake a person with one photo and one audio track (arstechnica.com)

submitted 7 months ago by return2ozma@lemmy.world to c/technology@lemmy.world

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[–] Deceptichum@sh.itjust.works 7 points 7 months ago* (last edited 7 months ago) (2 children)

I could see a few uses, but the biggest would probably be advertising. Tailored ads that look like they’re coming from a real person.

Imagine Jake from State Farm addressing you personally about your insurance in an ad.

Not that I endorse advertising, I’d like to see it all banned.

I think it could be useful to humanise some things though and talking to a “person” AI in a video call might be more comfortable for some people wanting to do tasks such as say navigate my mobile phone carriers shitty AI help system.

Really any sort of AI assistant device could benefit from a human imprint.

[–] SatansMaggotyCumFart@lemmy.world 11 points 7 months ago

Imagine your dead relative selling you extended warranty for your vehicle.

[–] poplargrove@lemmy.world 1 points 7 months ago (1 children)

Deepfakes are being used to personalize political messages in India, here's a fun article on it which also points out an instance all the way back from 2020: https://www.aljazeera.com/news/2024/2/20/deepfake-democracy-behind-the-ai-trickery-shaping-indias-2024-elections

It also mentions using deepfakes to target constituencies speaking different languages, to defame opposing parties, and even creating deepfakes to cast doubt on legitimate videos:

Ahead of the state election in November, the caller requested that Jadoun alter a problematic but authentic video of their candidate – whose party he did not disclose – to make a realistic deepfake. The aim: to claim that the original was a deepfake, and the deepfake the original.

[–] Deceptichum@sh.itjust.works 1 points 7 months ago

In Australia they handed out fliers designed to look like an official government department, and targeted Chinese speaking communities who might not notice the difference.

Dodgy politicians will use anything, the solution is to go after them for doing it rather than focusing on the method because they’ll just find another method if they don’t get stopped.