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I don't think they're a minority of people that have considered buying an EV and don't impulse spend tens of thousands of dollars on a vehicle though.
It doesn't matter to them if the person who wasn't going to buy an EV doesn't buy a Tesla. It matters if the person who was going to buy an EV doesn't buy a Tesla.
Its not an impulse spend, its a lengthy history of hearing that Teslas are THE option for EV.
Normies who have seen or heard of Teslas for well over a decade now aren't going to be easily swayed by an upstart company or the latest Nissan Leaf.
Elon's image after Twitter in my opinion has done way more to dissuade potential buyers than anything Tesla itself or other car manufacturers have done.
I've talked to plenty of normies about this, from what I've seen whatever advantage Tesla had is pretty much gone between the stories of EVs burning down buildings, EV range anxiety, etc.
The "normies" just want a good car that's going to get them from point A to B ... and most "normies" shop around a bit before dropping 30, 40, or 50k on a car.
If they're buying Tesla it's because a friend they trust bought one and likes it. Most normies have way too many doubts about EVs and Tesla to really have brand loyalty.
What EV cars are these normie friends of yours buying instead? As in actually purchased, not plan to purchase.
My normie friends haven't bought any EV cars because they don't think they're ready and I'm inclined to agree really.
Then why do their opinions matter? They aren't in the market for any EV, as you said in an earlier post.
My normie friends with EV have bought teslas and I don't know anyone except EV nerds that have bought any other manufacturer since the first gen Leaf.
Let me try restarting this conversation because IMO it's off the rails of my point and has nothing to do with what "my friends" think.
Most people do not buy a new car without looking at options. When people do care, they'll ask Google what the best EVs are of XYZ year and go try some cars out. They're not going to "just go buy a Tesla because that's the name they've associated with EVs."
Most people are also not buying EVs at this point.
When this average people do care and they start seriously looking at buying an EV, "Tesla" having the brand Tesla is not going to help them very much, if at all.
Put differently, any advantage Tesla has exists with the average Joe because the average Joe don't have skin in the game. "Tesla" may have word association with "EV", but word association alone isn't enough to justify a 30, 40, 50, etc thousand dollar purchase.
I don't know why you're so intent on giving this perspective when you don't know anyone actually following it.