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Does anyone understand the point of advertising a game doing something that, after downloading, it does not do?
(lemmy.dbzer0.com)
It seems like if what you're showing is what you understand they find appealing and fun, then surely that's what should be in the game. You give them that.
But instead, you give them something else that is unrelated to what they've seen on the ad? A gem matching candy crush clone they've seen a thousand times?
How is that model working? How is that holding up as a marketing technique???
Can't find the other comment you made about this anymore, but this is an advertising company that's helping devs advertise their games, so yeah, it's not going to talk about advertising non existent apps for market analysis. Instead it talks about twisting games to advertise them with exaggeration and weird hooks to try to convince people to download them.... Which is another shitty advertising practice in mobile gaming (yeah, there are a lot of them, shocker) and not really pertinent to the topic/OP.
I also find it funny you left the highlight showing you probably searched exactly for something that proved your point, but it's listed "exaggeration" in the heading which is entirely different.
The title of the article is literally: “Fake Mobile Game Ads: Why Do Advertisers Use Them?”
It covers many of the methods fake games are used as bait and switch marketing including hyperbole. You would know this if you actually read the article instead you searched for something in it to try and dissuade from the point of the article. If you’re a developer of any experience I’m a billionaire. Keep lying liar.