this post was submitted on 14 Nov 2023
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Also those are video ads, that get you waaaay more money, opposed to the banner ads on Facebook (at least some)
They also make a great deal of money using people's user data to match them to pages that pay to promote and have their page shown to more people. It's 14 bucks to have a single post "boosted" for a page otherwise your posts will be held at the bottom of the algorithm.