this post was submitted on 02 Nov 2023
85 points (96.7% liked)
Technology
59454 readers
5125 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
This is the best summary I could come up with:
This week, during the US v. Google antitrust trial, we got a rare glimpse at a closely guarded secret: which search terms make the most money.
By my count, that’s three iPhone-related queries, which makes sense, given that the iPhone 8 had just launched and there were a lot of retailers, carriers, and accessory makers who might want to bid to be at the top of search results.
There are five insurance-related queries on the list, which has always been a competitive and lucrative space — I just Googled “auto insurance” and got four ads before a single regular result.
Most people don’t switch car insurance very often, so it’s worth a lot to Allstate or State Farm to get your first click when you search.
The sweet spot for Google, it appears, is right in the middle: a popular search query that overlaps with a competitive, expensive industry.
Again, there’s only so much to extrapolate from one week’s list, especially given that the other side of the table — how much money each query brought in — is still redacted in the public exhibit.
The original article contains 706 words, the summary contains 185 words. Saved 74%. I'm a bot and I'm open source!