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"Blue triton" that's interesting let look into that.... it's Nestle
I guess Nestlé has such a reputation they wanted to rebrand.
You see it all the time.
Facebook became "Meta" ,Comcast became "Xfinity", and I'm sure theres plenty of other examples.
Rapeseed oil became Canola oil.
Im gonna make custom stickers and annoy the Aldi employees.
Still called that in the UK.
Google became Alphabet
Blackwater became Xe Services became Academi became Constellis Holdings
I think that had more to do with symbolizing a change in the direction of the company (ie: metaverse) and also a global name for a variety of products (instead of just Facebook) rather than just trying to hide who they are. They don't even have any Meta-branded products. Facebook is still Facebook, Instagram is still Instagram, and WhatsApp is still WhatsApp.
I can see your point but it more so comes off as a "rebrand". Trying to distance themselves from what they used to be so hopefully people forget all the shit they pulled.
That said, it very well may be just an attempt to shift the direction of a company but I highly doubt thats really the motive or the only intention.
People don't open the Facebook app or log into Facebook.com and forget all the shit they pulled because they changed their name to Meta.
Meta Quest instead of Oculus Quest
They've already removed their logo from several products (ex: Nestlé Pure Life is just Pure Life now). Now you have to check back of the label more closely to avoid them. But rebranding would make that more difficult. Instead of actually stopping the human rights violations they rather just do this. It's disgusting.
It might just be that Nestle is made up of like hundreds of companies. That's why Nestle bans don't work, cause it's all Nestle
A megacorporation by any other name still smells the same. And Nestle stinks.