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539

YouTube tests blocking videos unless you disable ad blockers (www.bleepingcomputer.com)

submitted 1 year ago by talos@lemmy.world to c/technology@beehaw.org

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[–] spoonful@beehaw.org 1 points 1 year ago

Which in turn means that it’s (almost) futile for the user to do that. If I have to wait 2 minutes to watch, I might as well leave the ad running.

I would still guess people would rather block it and context switch for those 5-10 seconds or it could be preloaded for every video on the timeline which in turn just hurt Youtube's ad system. The reality is that adblock people are tech savy minority and it's not worth bending the whole ad pipeline out of shape just for that.

I guess we'll see how Google handles this but I don't think they can pull it off tbh.