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I sell things for a living. I only tell the truth, and I make sure to give all information that is relevant to health and safety, and I try to avoid any situation where someone could say after the fact that they didn't realize there would be an additional charge. After that, it's all fair game.
Body mirroring, nodding slightly when asking questions you want them to agree to, code-switching, listing my preferred choice last in a list of three things, these are the basic techniques.
Next level up is the perception-altering stuff: "we" have a problem but "I" have a solution; if I know they're happy, saying "I'm so glad you liked my recommendation"; instead of "how is it?" asking "how are you enjoying it?"; taking personal credit for all good feelings they have during our interaction (gotta be subtle about this, but it's very effective); acting like they're doing me a favor (people like those they've done favors for more than those who do favors for them... it's monkey-brain social status thing).
For me, this is just Tuesday.
The double-extra stuff comes out for job interviews. I will alter my speech patterns and hairstyle to give the impression that I'm a decade younger. I will tailor my anecdotes to sound like I'm either single or newly attached, with no kids, and vaguely imply that I'm homosexual if the vibe isn't too conservative.