this post was submitted on 12 Nov 2024
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[–] rhacer@lemmy.world 167 points 2 days ago (4 children)

But it IS how we see prices. If there weren't science behind it, they wouldn't be doing it.

[–] PriorityMotif@lemmy.world 86 points 2 days ago (3 children)

A lot of marketing strategies are pseudoscience. Just like a lot police investigation practices or body language assumptions.

[–] Kidplayer_666@lemm.ee 31 points 2 days ago (1 children)

JC Penny kinda showed that no. It isn’t pseudocience

[–] Anticorp@lemmy.world 13 points 2 days ago (1 children)

What's the story about JC Penny?

[–] Kidplayer_666@lemm.ee 36 points 2 days ago (2 children)

The CEO decided that clients were smart intelligent people and treated people as adults. Aka, no discounts, no 99 pricing, it just costs what it costs, as low as we can make it, plus our margin.

JC Penny was already not too well, this helped sink them

[–] TehWorld@lemmy.world 32 points 2 days ago

It was less about the .99 pricing and more about "Sale" pricing and 'coupons'. Retailers will put a pair of pants on "Sale" for 50% off 51 weeks out of the year and people think they're getting a great deal whereas when it's not half off, they just don't buy.

[–] Anticorp@lemmy.world 16 points 2 days ago (1 children)

Poor guy. Tried to do some good in the world and paid the price for it. Nobody ever went broke overestimating the stupidity of the average person.

[–] laurelraven@lemmy.zip 7 points 1 day ago

"Why would I pay $25 for these pair of pants at full price when I could pay $24.99 for those [identical] pants that are half off?! Clearly, that's the better deal!"

Hell, could probably even make it $29.99 for the identical pants and people will still go with that because they think they're paying five more bucks and getting a $60 pair of pants

[–] criitz@reddthat.com 14 points 2 days ago (1 children)

Some marketing strategies are pseudoscience, but this one isn't.

[–] Prox@lemmy.world 9 points 2 days ago (2 children)

Does anyone in the thread have actual info to back this up?

[–] SuperEars@lemmy.world 4 points 1 day ago (1 children)

This doesn't meet the bar you want, but my marketing professor called the .99 idea the single greatest thing to come out of marketing in a century.

[–] Honytawk@lemmy.zip 2 points 1 day ago

Sounds about right.

Marketing hasn't done anything positive for humanity. It is all just to manipulate people into buying shit they don't need. It is the main driver for the overconsumption.

[–] criitz@reddthat.com -1 points 2 days ago (1 children)

You should be able to find various tests and studies of this phenomenon on Google

[–] FelixCress@lemmy.world 3 points 1 day ago (1 children)
[–] criitz@reddthat.com 0 points 1 day ago

It's a yes but find it yourself

[–] BakerBagel@midwest.social 9 points 2 days ago

I was watching a PBS documentary about the first humans in the Americas. All the scientists are super cool until you get to the American anthropologist who starts using phrenology to explain why Native American tribes shouldn't be given repatriation rights, only for a Danish geneticist to say "yeah, this is absolutely a Native American and i am willing to testify to that in any court of law"

Pseudoscience is still all the rage if it can be used to push a political agenda.

[–] MystikIncarnate@lemmy.ca 2 points 1 day ago

The science is about how you initially react to the number. Your brain will see $19, and immediately you'll think it's $19. Only upon further inspection and processing through your cognition, you recognise that its $19.99, which is basically $20.

It's that initial reaction they want, to grab your attention. Anyone who is going through life without leveraging their higher thinking will fall for this shit. Anyone who thinks, at all, won't.

Unfortunately, there's a nontrivial number of people who fall into that first category. People who were never taught to think. They just do.

[–] hsdkfr734r@feddit.nl 5 points 2 days ago* (last edited 2 days ago) (2 children)

But it IS how we see prices.

I don't. Never did. I'm sure I'm not the only one.

[–] skizzles@lemmy.world 7 points 2 days ago

Same, I've always just rounded up. Even when it comes to things like .50¢ I still just round it up to the next dollar.

[–] possiblylinux127@lemmy.zip 0 points 2 days ago (2 children)

You do though

At some level you will favor the 19.99. You might justify it with some other rational but there will be the bias.

[–] hsdkfr734r@feddit.nl 5 points 2 days ago* (last edited 1 day ago)

No, I dont though.

It really depends on the study you choose to believe into. (No, everyone does it, isn't a pro argument. People always had strange beliefs which later changed. I think it's called major consensus narrative or maybe consensus reality

I like this hill, I'll stay here. Thank you.)

[–] FelixCress@lemmy.world 1 points 1 day ago

No, I really don't.

[–] TheReturnOfPEB@reddthat.com 0 points 2 days ago* (last edited 2 days ago)

dowsing for suckadrippas