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And guess what, that works. (lemmy.world)

submitted 2 days ago by SouravSatvaya@lemmy.world to c/memes@lemmy.world

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[–] TehWorld@lemmy.world 32 points 2 days ago

It was less about the .99 pricing and more about "Sale" pricing and 'coupons'. Retailers will put a pair of pants on "Sale" for 50% off 51 weeks out of the year and people think they're getting a great deal whereas when it's not half off, they just don't buy.