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Advertisers don't need end users. They just need happy bosses willing to cover their salaries.
In that sense, the business marketing team and the Reddit "look at our bullshit numbers" team are on the same side of the field.
It's easy to bullshit engagement, it's tougher to bullshit click-through rates and sale conversion metrics. It will take time to identify patterns, but inevitably the data will begin to reflect the truth, that's when advertisers will break and move their money to more successful (organic) platforms.
At least this is what happens in a sane world, as for our reality who knows.
If they haven't figured it out by now they probably never will. After all fake engagement isn't a new thing, not by a long shot. They'll probably just make some excuse about banner blindness for why click-through rates are down, possibly trying to also justify more aggressive ads, and more spending.
Yep. As long as sales and marketing can point to some bullshit KPI metrics as having exceeded all their goals, they act like they are the ones who bring in the profit.
Nevermind no one is buying anything and no traffic is going to the website, that is a different profit center’s problem and certainly not the fault of the MBA losers.