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Where Facebook's AI Slop Comes From (www.404media.co)

submitted 3 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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My investigation reveals that the AI images we see on Facebook are an evolution of a Facebook spam economy that has existed for years, driven by social media influencers, guides, services, and businesses in places like India, Pakistan, Indonesia, Thailand, and Vietnam, where the payouts generated by this content, which seems marginal by U.S. standards, goes further. The spam comes from a mix of people manually creating images on their phones using off-the-shelf tools like Microsoft’s AI Image Creator to larger operations that use automated software to spam the platform. I also know that their methods work because I used them to flood Facebook with AI slop myself as a test.

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[–] Deceptichum@quokk.au 19 points 3 months ago (1 children)

These payouts are marginal‽

They are getting so many likes,” he says. “They got 700 likes within 2-4 hours. They must have earned $100 from just this one photo. Facebook now pays you $100 for 1,000 likes

I’d take fucking $25-$50 an hour for a few minutes of work.

[–] sexy_peach@feddit.org 32 points 3 months ago (4 children)

Facebook now pays you $100 for 1,000 likes

That can't be true, that's unreasonably high

[–] R00bot@lemmy.blahaj.zone 12 points 3 months ago (1 children)

I run a Facebook page (periodically). Frequently post things which get 3k+ likes. Facebook has paid me $0.

[–] QuadratureSurfer@lemmy.world 12 points 3 months ago* (last edited 3 months ago) (1 children)

It looks like this is an invite only feature through their "Creator Bonus Program".

https://web.archive.org/web/20240324054627/https://creators.facebook.com/programs/bonuses

[–] R00bot@lemmy.blahaj.zone 13 points 3 months ago (2 children)

The fact that Facebook are allowing spam pages into this is wild.

[–] HobbitFoot@thelemmy.club 8 points 3 months ago

Got to get content somehow.

[–] Exusia@lemmy.world 5 points 3 months ago

Engagement go brrrt.

[–] hedgehog@ttrpg.network 8 points 3 months ago

From the article:

The “$100 for 1,000 likes” that influencer Gyan Abishek mentioned in one of his videos seems to be greatly exaggerated, based on the various payment portals that I have seen.

Someone else they quoted said $3-$10 per 1000 likes, which is still quite a bit.

[–] bionicjoey@lemmy.ca 7 points 3 months ago

I'm guessing what that means is that a sponsor will pay that sort of rate for a sponsored post from an "influencer". Because yeah, otherwise that sounds crazy

[–] gumnut@aussie.zone 3 points 3 months ago

It says in the article that this is likely an exaggeration.