this post was submitted on 30 Jul 2024
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Yes, exactly. This is from the article:
The worrying thing is not that they can't meet their goal (they probably knew it was optimistic), it's that they didn't announce a new target. They said they are working on one, but why not work on the new goal then make the announcement?
A good reason would be to get ahead of the bad press and control the narrative. Even something as minor as a bad turn of phrase in an internal e-mail could force them to make a press release early, in that case becaues of the risk of it being stripped of context and leaked to the press by corporate spies or well-meaning whistleblowers in a way that looks way worse than a promise to get around to it later.
Not sure how likely this is compared to it being a fig leaf over cancelling the target altogether.