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Deadpool & Wolverine: $438,300,000
The Marvels: $206,136,825
Madame Web: $100,298,817
(Yes, I know Madame Web isn't an MCU movie.)
Here's looking at you, bub.
this post was submitted on 28 Jul 2024
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I rather liked the marvels movie. I thought it was better than the last couple MCU movies. It helps that I like ms marvel and Captain marvel as characters. I do think sexism and racism played a role in it not doing well, but I don't have any data to back that up. It might not have been all in the audience (though I have known some dudes that are deeply sexist and straight up say they don't want to watch movies with leading women), maybe maybe also how it was marketed and stuff? But I really don't know how any of this works.
I never even heard of Madame web. This supports my maybe marketing is a factor hypothesis.
According to a poll on The Marvels' box office performance, 65% of the audience were males.
And Barbie was the highest grossing film of 2023, so I don't think it's because of misogyny or anything. The sexists and racists on the Internet make up a small fraction of moviegoers.
Well, they couldn't really market the movie at all because of the SAG-AFTRA strike, which ended literally the day before it was released.
There were also some TV spots that tried to portray the film as more serious than it actually was, even trying to tie it back to Endgame!
The Marvels was definitely a good one, it was fun, it didn't take itself too seriously and was a nice change of pace. Shame it didn't work out too well.
So basically your average MCU movie.