this post was submitted on 24 Jul 2024
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Showerthoughts
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A "Showerthought" is a simple term used to describe the thoughts that pop into your head while you're doing everyday things like taking a shower, driving, or just daydreaming. The best ones are thoughts that many people can relate to and they find something funny or interesting in regular stuff.
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There was a time, a few decades ago, when there was a real demand to get away from the negativity of most campaigns. Everyone says they wanted it, polls clearly showed it, etc.
But then there was another study which analyzed the effectiveness of campaigns (i.e. if they won) vs how negative they went.
Negativity was clearly proven to be the winning tactic.