According to the European consumer protection group BEUC, the Chinese online retailer Temu "fails to provide sufficient traceability of the traders that sell on its platform" and thereby fail "to ensure that the products sold to EU consumers conform to EU law", BEUC said in a release.

"Temu is using manipulative practices such as dark patterns to get consumers, for example, to spend more than they might originally want to, or to complicate the process of closing down their account", BEUC adds, and it fails to "provide transparency about how it recommends products to consumers".

As a result, BEUC filed a complaint with the European Commission, while several of BEUC’s national members filed the same complaint with their competent national authorities, namely Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Greece, Italy, Netherlands, Poland, Portugal, Slovakia, Spain, Sweden, and Luxembourg.

[Edit typo.]