“One could make the argument that this is like a fraudulent cheese,” Kehler said. “As a cheesemaker, it’s a fraud. It looks like a cheese. It might taste like a cheese. But it’s not. It’s not connected to our historical understanding of what cheeses are.”

Oh fuck off, I love cheese arguably more than the next guy, and it's one of the main reasons why I'll stay as a vegetarian instead of going full vegan, but this is just stupid. Who gives a shit about "our historical understanding of" bla bla bla. With how processed most food is nowadays there's clearly no historical connection to anything.

Honestly this whole thing is pretty disgusting, there was clearly lobbying involved, and the fact that they changed their minds after 6 months and then changed the rules while pretending their decision makes sense is so obvious. I agree with the CEO, that committee or whatever should step down and be replaced. It's clearly just people being afraid of change and losing money. If it looks like cheese, smells like cheese, tastes like cheese, then who gives a fuck if it isn't 'real' cheese.

This is exactly where non dairy cheese should be tested. If they're able to surpass a 'real' cheese in a blind taste test, that's awesome. I wish it wasn't a blue cheese though personally haha

The pushback from every industry is just a joke. They know that a large percentage of their market share is about to disappear.