this post was submitted on 25 Oct 2023
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As reported in Insider:

"This is a drop we have not seen before for any major advertising platform," said Ruben Schreurs, Ebiquity's chief strategy officer.

"The recent claims by X's leadership around the mass return of top advertisers buying ads on their platform has puzzled us," said Ebiquity's Schreurs, who added that the consultancy's work with clients and discussions with advertiser trade body groups hadn't provided any indicators that big advertisers were back on X.

Ebiquity's analysis has led to "serious concerns about the trustworthiness of public statements made by Musk and Yaccarino," Schreurs said.

A number of advertisers have stopped or drastically reduced their spending on X over the past year, amid concerns about the content it hosts and the general reliability and effectiveness of its ad platform.

A separate analysis, from the advertising analytics firm Guideline, found that X's US ad revenue has dropped 55% or more each month since Musk's takeover. A review of data from Sensor Tower conducted by progressive watchdog group Media Matters found that while some advertisers had technically returned to purchasing ads on X, they were doing so at just a fraction of the level of their previous spend. Visa, for example, spent $10 in the 12 weeks to October 6, compared to $77,500 during the same period last year, according to Sensor Tower's data.

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[–] whynotzoidberg@lemmy.world 101 points 1 year ago

I don’t blame them. I expect viewership is down, as well as the other factors. Heck, when I click a link that goes to a tweet and it tells me I have to login… I press the back button.

I have a login. But nah.

[–] Hairyblue@kbin.social 34 points 1 year ago (1 children)

Companies don't want their ads next to post by bigots, racist, fascist, and Republicans against our democracy.

[–] mojo@lemm.ee 4 points 1 year ago

Ironically, corpos like this who want good reputations is one of our few line of defense against these sites going full blown masks off with bigotry. If advertisers didn't care, we'd be in a significantly worse place.

[–] darmabum@lemm.ee 31 points 1 year ago (3 children)

I enjoyed how the author used the name “Xitter” (and how it may be pronounced), instead of the tedious “formerly known as” moniker.

[–] PupBiru@kbin.social 20 points 1 year ago

tedious is the point! i love that by trying to make it quick and “catchy” he made it really long, cumbersome, and made it a meme that the rebranding will never work because we’re still referring to it as twitter but worse

[–] spider@lemmy.nz 8 points 1 year ago (1 children)

"Xitter"

At this point, "Shitter" would be more appropriate.

[–] ikidd@lemmy.world 9 points 1 year ago (1 children)

But that's the beauty, most english speakers would pronounce the X as "sh" anyway. It's perfect.

[–] rbhfd@lemmy.world 2 points 1 year ago (1 children)

Can you please eshplain why they pronounce it that way?

[–] Deebster@programming.dev 6 points 1 year ago

Yeah, I don't think so either - we have English words starting with X and they're most Z sounds: xenon, xylem, Xerox.

I think if you know a little Mandarin you might pronounce it that way, but surely that's a small minority.

[–] girlfreddy@sh.itjust.works 4 points 1 year ago

I liked it too. Makes more sense than continuing the explanation 18 months after the fact.

[–] iHUNTcriminals@lemm.ee 30 points 1 year ago* (last edited 1 year ago) (2 children)

Why would anyone support with this guy or buy his cars.... Shit i feel bad about myself just for existing in america and being part of the economy nevermind outright supporting this guy.

[–] dangblingus@lemmy.world 1 points 1 year ago

His wealth is self sustaining at this point. He's free to be super villain.

[–] Gazumi@lemmy.world 19 points 1 year ago

Musk fanboys will be saying "Wait fir it, his superbrain plan hasn't become obvious just yet". I say he's the idiot that he appears to be.

[–] spider@lemmy.nz 16 points 1 year ago* (last edited 1 year ago) (2 children)

but he and his CEO, Linda Yaccorino, are insisting that 90% of its top 100 advertisers have returned

channeling their inner Baghdad Bob

Edit: Thanks for the downvote, spez!

[–] radix@lemmy.world 27 points 1 year ago (1 children)

https://www.mediamatters.org/twitter/linda-yaccarino-again-claims-advertisers-are-returning-x-here-are-facts

Visa — which Yaccarino cited as an example of a “returning” advertiser — has spent just $10 in the past 12 weeks, compared to roughly $77,500 in the 12 weeks before Musk bought Twitter.

[–] MagicShel@programming.dev 15 points 1 year ago

Someone found a tiny balance in their account and they figured they'd use it up before deleting entirely.

[–] Moonrise2473@feddit.it 2 points 1 year ago

Technically the truth, Visa returned! They did a 3 months ad campaign with $10 max budget like if they were a mom and pop shop, but they returned!

[–] Hawk@lemmy.dbzer0.com 12 points 1 year ago (2 children)

Musk is fully expecting to build a US version of WeChat and for everyone to flood back in.

Can't wait to see this plan fail even more.

[–] dipshit@lemmy.world 4 points 1 year ago

Guys what if.. guuyyyss.. what if.. what if we made all the apps in your phone into one app and used it to spy on you all the time and to control your life after we push out all the other app developers. guys! it’s just competition! Free marketplace of ideas. Besides, how else could we setup our own social credit system?! guyyyysss?!

[–] cley_faye@lemmy.world 2 points 1 year ago

Imagine trying to do something that only have a change to work if pushed by the authorities, while also shitting on said authorities.

His genius knows no bound.

[–] bloopernova@programming.dev 11 points 1 year ago

Maybe the musky chodelet should try renaming the site again!

Or boost more pedos and bigots to everyone's feeds. Because obviously everyone is an edgelord just like musky.

Or just have the site randomly scream racial slurs. Advertisers love that, right?

Or make every tweet have goatse as the background. Surely that will drive engagement‽‽‽

[–] iegod@lemm.ee 9 points 1 year ago (1 children)

Puzzles us? Motherfuckers how are you this stupid. Am I on crazy pills? How is society so fucking stupid?

[–] Hackerman_uwu@lemmy.world 17 points 1 year ago

Actually a really clever way to call them liars without drawing heat from lawyers.

How are you this stupid son?

[–] YoBuckStopsHere@lemmy.world 7 points 1 year ago

After the killed tweetdeck I haven't been back.

[–] moonwalker@lemmy.world 6 points 1 year ago (1 children)

I see a bunch of ads from big companies on Twitter still. Wonder how accurate this actually is?

[–] emeralddawn45@discuss.tchncs.de 13 points 1 year ago

Well it says that many companies are spending extremely low amounts, like $10 on ads. So I assume musk has just been giving away ad space to try to keep those accounts open for as long as possible.

[–] dangblingus@lemmy.world 1 points 1 year ago

Working as intended then.

Saudi Arabia is loving the new twitter!