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New FDA rules for TV drug ads: Simpler language and no distractions (apnews.com)

submitted 4 days ago by MicroWave@lemmy.world to c/health@lemmy.world

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Summary

The FDA’s new rules for TV and radio drug ads, effective Nov. 20, require clearer, distraction-free presentations of risk information, using simple language without overwhelming visuals.

While aimed at improving consumer understanding, experts warn that companies may exploit certain requirements, such as on-screen text, to dilute risk awareness.

Amid these changes, drug promotion is increasingly shifting to social media influencers, often with little regulatory oversight.

A proposed bill in Congress seeks to close this loophole by mandating risk disclosures and transparency in influencer payments tied to drug promotions.

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[–] Godort@lemm.ee 22 points 4 days ago* (last edited 4 days ago) (2 children)

This is a good step, but marketing prescription medication to the general public is fucked up as a whole. It's against the law here.

[–] Fuzzy_Red_Panda@lemm.ee 6 points 4 days ago* (last edited 4 days ago)

Aww but then you miss out on amazing commercials where someone is suffering from ulcerative colitis and they drive an SUV that has a toilet where the driver’s seat should be!

[–] pivot_root@lemmy.world 6 points 4 days ago* (last edited 4 days ago)

Life is worth living. Go on a walk. Make some new friends. You matter.

Ask your doctor if human decency is right for you.

Side effects may include healthy relationships, understanding the difference between right and wrong, happiness, an aversion to predatory advertising, environmental activism, and a good night's sleep.

If you are pregnant or over the age of 55, you should not stop taking human decency.