I am split on that one.
A known setting an do a lot for engaging with the player (the cliché about the Vampire players having long discussion about the lore), and the setting is definitely a reason why i would join a game over another, if I see a GM promoting a collective setting creation I wouldn't apply for that game.
However, even in rigid setting, there is a lot of room for player brought element. So you're a Noble ? What does your fief look-like. So you're a robber ? How do you sell your loot ?, what does your favourite tavern look like which ease the GM job and gives players some control on the game world.
So While I don't agree with Build the whole setting together, I definitely expect the players to bring their own elements to the table