Customer relationship management software puts its details into structured fields, like many other types of software, a database of sorts. This user is saying that extra step is no longer needed. The AI is capable of extracting, summarizing, and structuring the data from emails, Slack, etc - thus no more need for the software anymore.

[–] mosiacmango@lemm.ee 2 points 2 weeks ago* (last edited 2 weeks ago) (1 children)

Does it do lead generation, marketing, sales renewals, extended contact detail, etc?

Having the data is the most important thing, but CRMs are a collection of integrated sales tools that work with and build on each other.

Based on the article, the company was "journaling," i.e making weekly notes, about its sales for years and this tool let them collapse those journals into one searchable and audio ready data collection. Neat, but that's just a personalized search engine, not a CRM.

[–] superfes@lemmy.world 1 points 2 weeks ago (1 children)

This describes what I think the article is getting at, but it references Podcasts several times, I'm not really grasping the connection between a CRM and Podcasts...

[–] mosiacmango@lemm.ee 2 points 2 weeks ago* (last edited 2 weeks ago) (1 children)

One of the new Google ai features lets you upload text and it will create a fake "back and forth" podcast about that text. Its surprisingly better than you think, but still pretty fake.

Looks like the person in the article uploaded 10 years of emails about sales deals into it, and is now really happy to be able to search all of those deal emails and have it make a fake podcast about something specific in them so they can listen to it instead of reading.

I don't consider that a CRM, past it having data about business deals. A CRM is what does something with that data, but maybe "hold the data" is as far as some folks get.

[–] superfes@lemmy.world 2 points 2 weeks ago

Ah, I think that's stupid, but that makes the article make a bit more sense

[–] jacksilver@lemmy.world 1 points 2 weeks ago

Yeah, basically summed up to "were too small an operation or lazy to manage our data, so a improved search/summary tool works for us". This kind of approach isn't going to work in a loooot of environments and there is a lot of value in consistent and reliable data.