Humanities & Cultures

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Everyone loves to judge what rich people do with their money, and no one has a better front-row seat than those they keep closest: their personal assistants. For decades, Brian Daniel worked as a PA for ultrawealthy clients; now, he helps recruit and train other high-level PAs for some of the world’s richest families and top-earning CEOs and has built a deep network of people in the private-service industry along the way. Here, he talks about what a typical day of work might entail, how he snags a table at the most in-demand restaurant at the last minute, and what it’s like when your boss has never heard the word “no.”